There is some great creativity out there from drinks brands when it comes to April Fool’s Day and 2026 did not disappoint, starting with the oldest whisky ever bottled by Adelphi Selection.
Here are some more examples of April Fool’s Day pranks from 2026:
Breakfast just got a whole lot stronger…with Weet-Bix Breakfast Whisky courtesy of Star Liquor Australia.
The Whisky List in Australia has reimagined whisky: Meet DramBags![]()
The first ever single malt Scotch whisky in powdered form.
Precision concentrated. Perfectly calibrated. Ready in seconds.
Same whisky. Zero glass. Collect them all.
Just add water.*
(*Results may vary)
Independent Bottler Great Drams have released their Protein Whisky: Cask strength. Full body. 42g of gains per dram.
Desi Daru launched a Butter Chicken Vodka inspired by India.
Salford Rum was excited to introduce their brand new KitKat Cream Liqueur Rum. Strictly limited 12 tonne batch. When it’s gone it’s gone.
Sparkling wine brand Stella Rosa is moving away from their traditional fruity flavours to launch pickle wine, perfectly paired with a deli sandwich.
The same idea was developed by Strongbow with their pickle cider new flavour.
Majestic Wine is introducing Lickable Labels. After extensive customer research (and a little wine-fuelled innovation), they have unveiled a world-first in wine sampling: “Lickable Labels” on their exclusive Definition by Majestic range, with the first bottles now available in store.
Innis & Gunn introducing taps of their Lager 0.0% in Edinburgh Airport’s departures area – and they will be free to passengers. The perfect opportunity to take a taste of Scotland away with you.
Non-alcoholic beer brand Mash Gang is following a similar approach by reinventing the office cooler and replacing water in the process.
Coole Swan launched alcohol-free “Coole Swan Zero”. Tthe same product, just without the alcohol. The launch comes as the global no- and low-alcohol market surpasses $13 billion, driven by growing demand for premium alternatives.
CEO Mary Sadlier said the move was customer-led: “We’ve been asked again and again for a Coole Swan without alcohol. We heard you – and we delivered.”
She added that the decision wasn’t immediate: “We are, at our core, a proud producer of alcoholic drinks. But when customers call, you listen.” COO Philip Brady emphasised that nothing else has changed: “There is no difference in quality, taste or appearance. We’ve simply taken out the whiskey.” For the four person team at HQ: “It’s about getting Coole Swan out into the world – and showcasing Irish ingredients. As a country we may not have oil, gas or gold, but we have something better: Mother Nature.”
The Master of Malt Whisky Shed, for those wanting to pick it up their bottle order. Open 24-7 at 2-8 Morley Road, Tonbridge, Kent.
All Things Butter and Amie to launch new Rosé flavour butter available in supermarkets from 1 April.
Califia Farms and Carbone Fine Food chave collaborated on a limited-edition Spicy Vodka Almond Creamer.
Heineken is launching The Heineken Smootheriser: a skin cream as silky as its brew!
Japan has invented a beer glass that lets you drink more slowly.
The Smart Glencairn Glass is the latest addition to the Glencairn glass range:
• Detects tasting notes in real time
• Syncs with your phone to track your drams
• Pairs your whisky with the perfect sound track
For Reference by Inside the Cask:
- April Fool’s Day Pranks 2025
- April Fool’s Day Pranks 2024
- April Fool’s Day Pranks 2023
- April Fool’s Day Pranks 2022
- April Fool’s Day Pranks 2020























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