andre in islay cutting peatAndre de Almeida drinking whisky

Inside the Cask is my personal blog, 100% by Andre de Almeida.

It reflects my experience as a drinks industry ‘insider’, an executive with experience of working across different retail environments and extensive global travel through work and personally.

All views on the Inside the Cask blog are my own and may not necessarily reflect the views of my employer. Others quoted were used for context only.


I decided to start writing blogs and sharing my own personal views relating to the drinks industry, experience working across retail and travel in June 2015. Since then I have received great feedback and this website is an extension of that idea.

Over the past 16 years, I’ve been fortunate enough to accumulate a vast amount of working experience across different sectors: Premium Wine & Spirits, Foodservice Wholesale & Grocery, and initially representing students at the University of Glasgow. In terms of Education, I have  been awarded an Honours degree in Biotechnology from the University of Glasgow and MBA from the Warwick University Business School.

I have been trained in different areas including: INSEAD Leadership & Change Management, Sales training, retail environment training, financial analysis and data understanding, negotiation skills, advanced communication skills, training others/ coaching skills, teamwork effectiveness and leadership skills.

My professional experience is available on LinkedIn and includes working for companies such as:

Outside of work, I can reveal that I am Brazilian-Portuguese, with a hint of British, loving life, the family and fanatical about Gremio Foot-Ball Porto Alegrense! Drinker of Scotch whisky…

Please subscribe to the Inside the Cask blog, share your comments, give me feedback and get in touch if you want to exchange ideas.

For more information on my personal background, please see the following:

PODCAST (in English) Uncorked Whisky Sessions – Batch 12: Whisky In Cinema

In this BLOCKBUSTER episode of Uncorked Dave and Sam discuss the role of whisky on the silver screen. It proves to be a challenge for Dave, a man who can count all the films he’s ever watched on one hand… Your hosts are joined by an A list cast: global brand ambassador for Dewars’ single malts; Georgie Bell, founder of ScotchCinema.com Curtis MacEachern and Andre de Almeida, owner of Insidethecask.com. Grab your popcorn, turn down the lights and rustle those packets as Uncorked hits the big screen!

Instagram Live with Whisky Capital (em Portugues/ in Portuguese): Um Brasileiro na Escocia