Hollywood movies and TV programmes are common place for drink brands that cannot be found on the high street or anywhere else to purchase. Independent Studio Services (ISS) is a famous prop supplier and they have been creating these type of products for the last 40 years.
If you know of any missing on this list below, please let me know.
Fake beer is ISS’s most popular custom design request because of how difficult it is to get product placement from beer and alcohol companies.
“Most of the time their product is being used in a way that’s not in the best light. No one’s drinking a beer and going to bed. That would be boring. People are drinking a beer and beating somebody up or getting drunk.” Molly Rummel, Studio Graphics former assistant manager
Scotch whisky ‘fictional brands’ have already been posted – Inside the Cask blog post ‘Top ‘Fictional’ Scotch whisky brands on TV and Films’
Heisler Beer (the most popular ‘fictional beer’ in TV and films including amongst others: Heroes, Bones, Brooklyn Nine Nine, Chicago P.D., CSI: Miami, Lucifer, Ghost Whisperer, etc)
Alamo Beer (TV: King of the Hill)
Asgardian Ale (Film: Avengers: Endgame)
Aspen Beer (Film: Alien)
Bendeery English Ale (TV: Marvel’s Agents of S.H.I.E.L.D.) Note that the brand is a reference to Benjamin Deery, a friend of actor Nick Blood who plays Lance Hunter in Marvel’s Agents of S.H.I.E.L.D.
Bendërbrau Beer (TV: Futurama)
Brockman Beer (Film: Invictus/ TV: It’s Always Sunny in Philadelphia)
Buzz Beer (TV series: The Drew Carey Show)
Cerveza Chango (Films: Sin City, Desperado, From Dusk Till Dawn)
Cerveza Clara (TV: Parks and Recreation, Community)
Cerveza Fresca (TV: Traffic Light)
Dharma Initiative Beer (TV series: Lost)
Do You Chugging Brandy (TV series: The Simpsons)
Duff Beer (TV: The Simpsons)
Fudd Beer (TV: The Simpsons)
Elsinore Beer (Film: Strange Brew)
Family Time Hard Seltzer (TV series: The Simpsons)
FG Beer (TV: Parks and Recreation, The Good Wife)
Fielding Beer (TV: Mad Men)
(Generic) Gin (TV series: Doom Patrol – season 4 episode 3)
Glue Rooster Beer (TV series: Preacher)
Guatemalica Beer (TV: King of the Hill)
Haberkern Beer (TV series: Desperate Housewives, Parks and Recreation, It’s Always Sunny in Philadelphia, American Horror Story, Fringe, New Girl, Nashville and Harry’s Law). Note this brand was named after the graphic designer that created it, Christina Haberkern.
Harbor Beer and Heifer Beer (TV: Bob’s Burgers)
Jake Danzel’s whiskey (TV: Sons of Anarchy, Workaholics)
Jekyll Island Beer (TV: Dexter)
Leopard Lager (TV: Red Dwarf)
Löbrau Beer (TV: Futurama)
Marker’s Mark (TV: Inside Job on Netflix)
Meichtry Draft Beer (Films: The Big Lebowski, Monster/ TV series: Raising Hope, Walking Dead, That ’70s Show)
Monkeyshine Beer (TV: Friends)
Mr. Gentleman Sipping Brandy (TV series: The Simpsons)
Mudders Milk alcoholic beverage (TV series: Firefly)
Old Düsseldorf Beer/ Coops Beer/ Flagler Beer (TV series: Magnum P.I.)
Old Elk whiskey (TV series: His Dark Materials – season 3 episode 4)
Old Fortran Malt Liquor (TV: Futurama)
Pabst Blue Robot Beer (TV: Futurama)
Pawtucket Patriot Ale (TV series: Family Guy)
Penn Pavel’s Beer (Film: The Truman Show, Donnie Darko, The Dark Knight Rises/ TV series: Cougar Town, Chicago Fire, For Better or Worse, Walking Dead, That ’70s Show)
Penzburg Beer (TV: Desperate Housewives, Lost, My Name is Earl/ Film: Superbad)
Red Balloon Lager (TV: Fringe)
Red Tick Beer (TV: The Simpsons)
Romulan Ale (TV: Star Trek)
Schraderbräu Beer (TV series: Breaking Bad)
Shotz Beer (TV: Laverne & Shirley)
Van Der Brau Beer (TV: Don’t Trust the B in Apartment 23)
Victory Gin (Film: 1984)
Watley’s English Gin (TV: Parks and Recreation)
Wharmpess Beer (TV: How I Met Your Mother)
Zhuang Li Beer (Film: I, Robot)
For reference – Inside the Cask blog post ‘Top ‘Fictional’ Scotch whisky brands on TV and Films’
For reference – How Heisler Became TV’s Most Popular Fake Beer (Thrillist)
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