Alcohol + Tech = Digital e-labels
A Digital e-label is a dedicated webpage compiling structured information on a precise product, for a specific market. The e-label is made available to consumers through a unique QR-code printed on the back label of the product.
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Alcohol + Tech = The Cana One Molecular Beverage Printer
A US technology company, Cana Technology, has raised US$30 million in seed funding to bring their Cana One Beverage machine to market from 2023. It claims to be able to 'print' juice, coffee, wine, hard seltzer, cocktails, etc in order to innovate beverage production and replace single-use containers from households. Note this blog is from March 2022.
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Alcohol + Tech = The Barsys Smart Coaster
The Barsys Coaster is a really nice piece of alcohol tech which turns cocktail lovers into expert bartenders. There are thousands of cocktail recipes on the Barsys Coaster app library with the ability to customize drinks to your tastes and strength preferences. Note this blog post is from September 2020.
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Alcohol + Tech = Cocktails
Robots (and artificial life) have fascinated us throughout history, but the modern era of commercial robots started at a cocktail party of all places, believe it or not! Since then, we have now come full circle with Makr Shakr's Robotic Bartender. Note this blog post is from June 2020.
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Alcohol + Tech = Innovation
Technology continues to bring new approaches to marketing in the Alcohol/ Drinks category and one such example is the use of Augmented Reality (AR) by Treasury Wine Estates. Note this blog post is from January 2019.
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Alcohol + Tech = The Future of Drinks Marketing?
IntelligentX Brewing Co. is a start-up looking to change how we market brands and products with consumers in future. Their co-founder Dr. Rob McInerney is questioning the need for investment on advertising, and suggests this should be instead used against improving the product itself through direct consumer feedback via the use of Artificial Intelligence (AI). Note this blog post is from November 2018.
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Vending Machines and Alcohol?
The UK lags behind Europe, Asia and the US when it comes to the market in general as previously reported in the grocery trade press. Apparently the UK market, covering everything from cans of soda to fresh and cooked foods, grew more than 10% from 2014 to 2017 and is worth just under £450m according to Euromonitor. But what about Alcohol Vending Machines? Note this blog post is from October 2018.
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