The Celebrity Liquor Index

Sam Heughan of Outlander fame is the latest to join the list of celebrities getting involved in the liquor business, as he has just launched The Sassenach Deluxe Blended Scotch whisky.

Sam has been promoting the product from Sassenach Spirits in the USA initially, as per the video below from The Late Show with Stephen Colbert.

In the process, Sam becomes the 54th celebrity to join Inside the Cask’s Celebrity Liquor Index below:

Celebrity Liquor Index

1. 50 Cent – EFFEN Vodka
2. AC/ DC – Thunderstruck Tequila
3. Adam Levine & Sammy Hagar – Santo Mezquila
4. Adam Woodyatt – Neat Gin
5. Bethenny Frankel (The Real Housewives of New York) – Skinnygirl beverage brand
6. Billy F. Gibbons (ZZ Top) – Pura Vida Tequila
7. Blake Shelton – Smithworks Vodka
8. Bob Dylan – Heaven’s Door Spirits
9. Brett Ratner – The Hillhaven Lodge Whiskey
10. Bryan Cranston and Aaron Paul (Breaking Bad) – Dos Hombres Mezcal
11. CeeLo Green — Ty Ku Sake
12. Channing Tatum – Born and Bred Vodka
13. Chaz Palminteri – BiVi Vodka
14. Conor McGregor – Notorious Irish Whiskey
15. Dan Aykroyd – Crystal Head Vodka
16. Danny DeVito – Limoncello
17. Darius Rucker – Backstage Southern Whiskey and Forbidden Bourbon
18. Dennis Rodman – Bad Boy Vodka
19. Drake – Virginia Black American Whiskey
20. Dwayne ‘The Rock’ Johnson – Teremana Tequila
21. Florida Georgia Line – Old Camp Whiskey
22. George Clooney – Casamigos Tequila
23. George Strait – Código Tequila
24. Graham Norton – Wines and Gin
25. Hanson Brothers of “MMMBop” song fame – Mmmhops beer
26. Iron Maiden – Trooper beer
27. Jay Z – Armand de Brignac
28. Justin Timberlake – Sauza 901 Tequila
29. Kate Hudson – King St. Vodka
30. Ludacris – Conjure Cognac
31. Marilyn Manson – Absinthe Mansinthe
32. Matthew Mcconaughey – Wild Turkey Longbranch Whiskey
33. Metallica – Blackened Whiskey
34. Michael Jordan, Jeanie Buss, Wes Edens, Emilia Fazzalari, and Wyc Grousbeck – Cincoro Tequila
35. Miles Teller – The Finnish Long Drink
36. Motörhead – Motörhead Whisky by Mackmyra
37. Nick Jonas and John Varvatos – Villa One Tequila
38. Pharrell and NIGO – Storm Cowboy Sake
39. Pitbull and Fergie – Voli Light Vodkas
40. Rita Ora – Próspero Tequila
41. Robert de Niro – VDKA 6100
42. Ryan Reynolds – Aviation Gin
43. Ryan Seacrest – Casa Dragones Tequila
44. Sam Heughan – The Sassenach Deluxe Blended Scotch whisky
45. Sammy Hagar (Van Halen) – Sammy’s Beach Bar Rum
46. Sean Combs – CÎROC Ultra-Premium Vodka
47. Slipknot – No. 9 Whiskey
48. Snoop Dogg – Cuca Fresca Cachaça
49. Sprouse – All-Wise Meadery
50. Steven Soderbergh – Singani 63
51. The Scorpions – The Scorpions Whisky by Mackmyra
52. Walton Goggins – Mulholland Distilling spirits
53. Willie Nelson – Old Whiskey River Bourbon
54. Wu-Tang Clan – Vodka and Liqueurs

Other newer additions include:

Motörhead – Motörhead Whisky by Swedish distillery Mackmyra

The Scorpions – The Scorpions Whisky by Swedish distillery Mackmyra

Iron Maiden – Trooper beer

For reference on previous Inside the Cask blog posts related to this topic:

• ‘The mutual attraction of Celebrities and Liquor Brands’ – August 2017
• ‘The Latest Celebrity Liquor Brands’ – April 2019
• ‘More Celebrity Liquor Brands’ – September 2019
• ‘Even More Celebrity Liquor Brands’ – February 2020