Sam Heughan of Outlander fame is the latest to join the list of celebrities getting involved in the liquor business, as he has just launched The Sassenach Deluxe Blended Scotch whisky.

Sam has been promoting the product from Sassenach Spirits in the USA initially, as per the video below from The Late Show with Stephen Colbert.
In the process, Sam becomes the 58th celebrity to join Inside the Cask’s Celebrity Liquor Index below:
Celebrity Liquor Index
- 50 Cent – EFFEN Vodka
- AC/ DC – Thunderstruck Tequila
- Adam Levine (Maroon 5) & Sammy Hagar (Van Halen) – Santo Fino Mezquila and Tequila
- Adam Woodyatt – Neat Gin
- Aisha Tyler -RTD label Courage + Stone
- Bethenny Frankel (The Real Housewives of New York) – Skinnygirl beverage brand
- Billy F. Gibbons (ZZ Top) – Pura Vida Tequila
- Blake Shelton – Smithworks Vodka
- Bob Dylan – Heaven’s Door Spirits
- Brett Ratner – The Hillhaven Lodge Whiskey
- Bryan Cranston and Aaron Paul (Breaking Bad) – Dos Hombres Mezcal
- CeeLo Green — Ty Ku Sake
- Channing Tatum – Born and Bred Vodka
- Charlie Sheen – Don Sueños Tequila
- Chaz Palminteri – BiVi Vodka
- Chris Noth – Ambhar Tequila
- Conor McGregor – Notorious Irish Whiskey
- David Beckham – Haig Club grain scotch whisky
- Dan Aykroyd – Crystal Head Vodka
- Danny DeVito – Limoncello
- Darius Rucker – Backstage Southern Whiskey and Forbidden Bourbon
- Dennis Rodman – Bad Boy Vodka
- Drake – Virginia Black American Whiskey
- Dwayne ‘The Rock’ Johnson – Teremana Tequila
- Florida Georgia Line – Old Camp Whiskey
- George Clooney – Casamigos Tequila
- George Strait – Código Tequila
- Graham Norton – Wines and Gin
- Hanson Brothers of “MMMBop” song fame – Mmmhops beer
- Iron Maiden – Trooper beer
- Jay Z – Armand de Brignac
- Justin Timberlake – Sauza 901 Tequila
- Kate Hudson – King St. Vodka
- Ludacris – Conjure Cognac
- Marilyn Manson – Absinthe Mansinthe
- Matthew Mcconaughey – Wild Turkey Longbranch Whiskey
- Metallica – Blackened Whiskey
- Michael Jordan, Jeanie Buss, Wes Edens, Emilia Fazzalari, and Wyc Grousbeck – Cincoro Tequila
- Miles Teller (recently joined by music producer Kygo and professional golfer Rickie Fowler) – The Finnish Long Drink
- Motörhead – Motörhead Whisky by Mackmyra
- Nick Jonas and John Varvatos – Villa One Tequila
- Pharrell and NIGO – Storm Cowboy Sake
- Pitbull and Fergie – Voli Light Vodkas
- Rita Ora – Próspero Tequila
- Robert de Niro – VDKA 6100
- Ryan Reynolds – Aviation Gin
- Ryan Seacrest – Casa Dragones Tequila
- Sam Heughan – The Sassenach Deluxe Blended Scotch whisky
- Sammy Hagar (Van Halen) – Sammy’s Beach Bar Rum
- Sean Combs – CÎROC Ultra-Premium Vodka
- Slipknot – No. 9 Whiskey
- Snoop Dogg – Cuca Fresca Cachaça
- Sprouse – All-Wise Meadery
- Steven Soderbergh – Singani 63
- The Scorpions – The Scorpions Whisky by Mackmyra
- Walton Goggins – Mulholland Distilling spirits
- Willie Nelson – Old Whiskey River Bourbon
- Wu-Tang Clan – Vodka and Liqueurs

Other newer additions include:
Motörhead – Motörhead Whisky by Swedish distillery Mackmyra

The Scorpions – The Scorpions Whisky by Swedish distillery Mackmyra

Iron Maiden – Trooper beer

Chris Noth – Ambhar Tequila

Charlie Sheen – Don Sueños Tequila

For reference on previous Inside the Cask blog posts related to this topic:
- ‘The mutual attraction of Celebrities and Liquor Brands’ – August 2017
- ‘The Latest Celebrity Liquor Brands’ – April 2019
- ‘More Celebrity Liquor Brands’ – September 2019
- ‘Even More Celebrity Liquor Brands’ – February 2020
Gareth Bell
February 14, 2020hi , I think you have a few missing, 2 from the Mackmyra malt whisky brand where the massive heavy metal bands Motorhead and The Scorpions collaborated on their own bottlings…
Also UK heavy metal legends Iron Maiden have their own beer called “Trooper” after one of by their famous songs..
thanks for the blog and the list!
Andre de Almeida
February 16, 2020Thanks a lot for the feedback – the blog has now been updated with your suggested new entries
insidethecask