The Celebrity Liquor Index

Sam Heughan of Outlander fame is the latest to join the list of celebrities getting involved in the liquor business, as he has just launched The Sassenach Deluxe Blended Scotch whisky.

Sam has been promoting the product from Sassenach Spirits in the USA initially, as per the video below from The Late Show with Stephen Colbert.

https://youtu.be/POvo7IdiqQc?t=41

In the process, Sam becomes the 58th celebrity to join Inside the Cask’s Celebrity Liquor Index below:

Celebrity Liquor Index

1. 50 Cent – EFFEN Vodka
2. AC/ DC – Thunderstruck Tequila
3. Adam Levine (Maroon 5) & Sammy Hagar (Van Halen) – Santo Fino Mezquila and Tequila
4. Adam Woodyatt – Neat Gin
5. Aisha Tyler -RTD label Courage + Stone
6. Bethenny Frankel (The Real Housewives of New York) – Skinnygirl beverage brand
7. Billy F. Gibbons (ZZ Top) – Pura Vida Tequila
8. Blake Shelton – Smithworks Vodka
9. Bob Dylan – Heaven’s Door Spirits
10. Brett Ratner – The Hillhaven Lodge Whiskey
11. Bryan Cranston and Aaron Paul (Breaking Bad) – Dos Hombres Mezcal
12. CeeLo Green — Ty Ku Sake
13. Channing Tatum – Born and Bred Vodka
14. Charlie Sheen – Don Sueños Tequila
15. Chaz Palminteri – BiVi Vodka
16. Chris Noth – Ambhar Tequila
17. Conor McGregor – Notorious Irish Whiskey
18. David Beckham – Haig Club grain scotch whisky
19. Dan Aykroyd – Crystal Head Vodka
20. Danny DeVito – Limoncello
21. Darius Rucker – Backstage Southern Whiskey and Forbidden Bourbon
22. Dennis Rodman – Bad Boy Vodka
23. Drake – Virginia Black American Whiskey
24. Dwayne ‘The Rock’ Johnson – Teremana Tequila
25. Florida Georgia Line – Old Camp Whiskey
26. George Clooney – Casamigos Tequila
27. George Strait – Código Tequila
28. Graham Norton – Wines and Gin
29. Hanson Brothers of “MMMBop” song fame – Mmmhops beer
30. Iron Maiden – Trooper beer
31. Jay Z – Armand de Brignac
32. Justin Timberlake – Sauza 901 Tequila
33. Kate Hudson – King St. Vodka
34. Ludacris – Conjure Cognac
35. Marilyn Manson – Absinthe Mansinthe
36. Matthew Mcconaughey – Wild Turkey Longbranch Whiskey
37. Metallica – Blackened Whiskey
38. Michael Jordan, Jeanie Buss, Wes Edens, Emilia Fazzalari, and Wyc Grousbeck – Cincoro Tequila
39. Miles Teller (recently joined by music producer Kygo and professional golfer Rickie Fowler) – The Finnish Long Drink
40. Motörhead – Motörhead Whisky by Mackmyra
41. Nick Jonas and John Varvatos – Villa One Tequila
42. Pharrell and NIGO – Storm Cowboy Sake
43. Pitbull and Fergie – Voli Light Vodkas
44. Rita Ora – Próspero Tequila
45. Robert de Niro – VDKA 6100
46. Ryan Reynolds – Aviation Gin
47. Ryan Seacrest – Casa Dragones Tequila
48. Sam Heughan – The Sassenach Deluxe Blended Scotch whisky
49. Sammy Hagar (Van Halen) – Sammy’s Beach Bar Rum
50. Sean Combs – CÎROC Ultra-Premium Vodka
51. Slipknot – No. 9 Whiskey
52. Snoop Dogg – Cuca Fresca Cachaça
53. Sprouse – All-Wise Meadery
54. Steven Soderbergh – Singani 63
55. The Scorpions – The Scorpions Whisky by Mackmyra
56. Walton Goggins – Mulholland Distilling spirits
57. Willie Nelson – Old Whiskey River Bourbon
58. Wu-Tang Clan – Vodka and Liqueurs

Other newer additions include:

Motörhead – Motörhead Whisky by Swedish distillery Mackmyra

The Scorpions – The Scorpions Whisky by Swedish distillery Mackmyra

Iron Maiden – Trooper beer

Chris Noth – Ambhar Tequila

Charlie Sheen – Don Sueños Tequila

For reference on previous Inside the Cask blog posts related to this topic:

• ‘The mutual attraction of Celebrities and Liquor Brands’ – August 2017
• ‘The Latest Celebrity Liquor Brands’ – April 2019
• ‘More Celebrity Liquor Brands’ – September 2019
• ‘Even More Celebrity Liquor Brands’ – February 2020