Shōshin Art Club shoshin valentino longo

Knowledge is power and whether you are a wannabe drinks entrepreneur, someone wanting to join the drinks industry or simply looking to extend your knowledge about certain categories or sectors, there is free information available out there to support your development.

sherry academy aula de jerez spain

Sherry Academy

As the name suggests, the free basic and advanced courses are designed to open a door for people from all walks of life to discover the diversity and versatility of Sherry Wines. A useful tool on the road towards excellence for gastronomy professionals and an opportunity to culminate this experience in the field, touring our vineyards, wineries and towns.

school of port porto wine

School of Port

Learn all about port and the Douro at your own pace using the free 16-episode video series hosted by their port educator Isabel Monteiro. This course covers history, Douro terroir, production, ageing, storing, serving and pairing.

Comité Champagne MOOC free course

Champagne (Comité Champagne MOOC)

The official online course about Champagne wines is  available, provided free of charge by the Comité Champagne as a MOOC (Massive Open Online Course). The Comité Champagne is, “the trade association that represents the interests of independent Champagne producers and Champagne Houses”.

wine folly wine course free

Basic Wine Knowledge (multiple providers)

This scrappy, self-directed wine learning playlist features 7 hours of curated videos from quality YouTubers including Wine Folly, Guildsomm, and LCBO.

In this series, you’ll learn the basics of wine and the professional tasting method, and it will also introduce you to several of the world’s most popular wines and wine regions.

Other Free Wine courses:

Shōshin Art Club shoshin Valentino Longo

Shōshin Art Club

Shōshin was born as a project by its founder, award-winning mixologist Valentino Longo. Shōshin Art Club’s ultimate goal is to offer to everyone what Valentino believes has shaped him professionally — the knowledge shared with him by the mentors he has had the opportunity to work alongside throughout his career.

Shōshin in Japanese means “Beginner’s Mind”, the mindset of the true beginner is free of preconceptions or any expectations, and instead filled with curiosity and open to unlimited possibilities. The free courses available via the free membership includes basic product knowledge on Shochu, Liquors, Cognac, Tequila & Mezcal, Whisk(e)y, Rum, Gin, Vodka. There are additional premium classes that come at a cost.

typsy hospitality ian burrel global rum ambassador rum fundamentals


Aimed at hospitality professionals, it offers free classes endorsed by the Institute of Hospitality across topics such as Beverages, Business, Compliance, Culinary, Hotel, Management and Service. Under the Beverage section, you can find free courses such as Rum Fundamentals by Global Rum Ambassador Ian Burrel.

There are other free courses on cocktails across multiple drinks categories as well as on the basics of Champagne, Gin, Vodka, Sake, Wine, Whisky and Beer. The full catalogue is available under the paid membership option.

The Science of Alcohol by The Open University

The Science of Alcohol by The Open University

This free badged course, The science of alcohol, lasts 24 hours, with 8 weeks. You can work through the course at your own pace, so if you have more time one week there is no problem with pushing on to complete a further week. The eight weeks are linked to ensure a logical flow through the course. They are:

  1. What is alcohol?
  2. An introduction to brewing
  3. Taste and smell
  4. Brewing on an industrial scale
  5. The short-term effects of alcohol
  6. Distillation and spirits
  7. The long-term effects of alcohol consumption
  8. Product protection and maintaining product provenance.

How the Global Drinks Business Works by Philip Duff

How the Global Drinks Business Works by Philip Duff

The first iteration of this seminar was an un-sponsored in-real-life seminar Philip gave at the Tales of the Cocktail festival in New Orleans many years ago. Philip Duff is a Drinks Industry Consultant, brand owner/ founder of the award-winning Old Duff Genever brand, the world’s best-selling 100% maltwine.

Park street University

Park Street University (PSU)

Park Street University (PSU) is the educational platform for Park Street Companies. PSU enlists industry experts across the alcoholic beverage industry to share their insights, knowledge and experiences. Here you will find 125+ videos for alcohol industry members on topics such as: distributor relations, e-commerce, mergers & acquisitions and more.

If you are aware of any other FREE online wine/beer/ spirits courses, please let us know by email at [email protected] 



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