April Fools’ Day Pranks 2023

The tradition by drinks brands to announce ‘special or limited’ editions on the 1st April as an April Fools’ prank has continued into 2023. Here is a selection of some of the best examples found

Soft Drinks are turning Hard

In the hunt for sales growth, one innovation path increasingly taken within the alcohol industry is the move by soft drinks to release ‘hard’ versions with alcohol, either by producing their own products, working in

New Product: Pallini Limonzero

Pallini, one of Rome’s oldest and most renowned creators of Limoncello, has crafted the world’s first zero-proof alcohol free Limoncello, Pallini Limonzero. Made with the same renowned Sfusato lemons from the Amalfi Coast, Pallini Limonzero is