Sotheby’s 2025 Wine & Spirits Sales

Sotheby’s annual Wine & Spirits sales (auction and private) in 2025 totalled $127.5 million, a rise of nearly 12% on 2024. This marks the fourth-highest annual total for the category since the department’s launch at Sotheby’s in 1970, highlighting the continued strength and international reach of the Wine & Spirits business and positioning Sotheby’s as one of the global leaders in Wine and Spirits auctions.

Nick Pegna, Global Head of Sotheby’s Wine & Spirits said “Our 2025 results underscore the strength and momentum of Sotheby’s Wine & Spirits business. Achieving $127.5 million in sales across auctions and private transactions reflects not only the resilience of the fine wine and spirits market, but also the continued confidence collectors place in Sotheby’s to steward the world’s most important cellars and collections. This success has been driven by a truly international buyer base, strong growth in new collectors, and our depth of expertise in presenting landmark single-owner collections. We are equally proud of the role we continue to play in prestigious charity auctions around the world.

Key Takeaways

• Over the last decade total sales have more than doubled from $47 million in 2015 to $127.5 million in 2025
• Total number of auctions: 69 across eight selling centres
• Growth in new buyers: 35% new to Sotheby’s
• Geographic distribution of buyers: 34% EMEA / 33% Americas / 32% Asia – a near-equal split highlighting a uniquely balanced global buyer base, underscoring the resilience of the fine wine and spirits market and Sotheby’s ability to generate demand across all major regions
• The global interest in wine and spirits has reached unprecedented levels, with bidders from a record 63 countries participating in auctions, highlighting the strength and reach of Sotheby’s global collector base and reshaping global market dynamics

By Region

For the second consecutive year, New York outperformed Hong Kong as our top-selling location, achieving its second-highest total sales to date. Alongside this, Sotheby’s reaffirmed its position as the market leader in Europe, which represented our strongest region globally. This performance was driven by robust results across France and the UK.

At the same time, we expanded our sales operations into Japan and Switzerland through the establishment of dedicated, full-time local teams and a permanent physical presence in both markets strengthening our global footprint and client proximity.

Regional breakdown:

• USA: $37.3 million
• Asia: $33.5 million
• Europe: $56.7 million
• UK: $21.3 million
• France: $35.4 million

• Spirits: $21.5 Million (31% of buyers new to Sotheby’s)
  • The most valuable bottle of spirits sold globally was at Sotheby’s
  • Four out of the top five spirits sold globally were at Sotheby’s
  • Seven out of the top ten spirits sold globally were at Sotheby’s
  • For the sixth consecutive year, the top lot globally within Sotheby’s Wine & Spirits division was a spirit

Selection of Valuable Lots Sold

• The Glenlivet SPIRA 60 Year Old 1965 (1 Bottle 1.5L), $864,825  – Edinburgh, 10 October
• The Glen Grant Eternal 77 Year Old 1948 (1 Bottle 1.5L), $532,200 – Edinburgh, 10 October
• Port Ellen Prism 46 Year Old 1978 (1 Bottle 1.5L + 1 Sample 10cl + EXP), $498,938 – Edinburgh, 10 October
• Ladyburn One of One 2025 Marilyn Monroe by Sam Shaw 58 Year Old 1966 (1 Bottle 70cl), $299,363 – Edinburgh, 10 October

In October, The Distillers One of One® hosted its third biennial Charity Auction in partnership with Sotheby’s, at the historic Hopetoun House near Edinburgh. Comprising a selection of 39 ultra-rare Scotch whiskies, from 35 companies and distilleries across Scotland, the auction brought an outstanding total of £2.9 million / $3.9 million (a hammer total of £2.3 million / $3.1 million), smashing the pre-sale estimate. Since its inaugural event in 2021, The Distillers One of One Auction has cemented its place as the world’s preeminent charity auction dedicated to rare Scotch whisky, with 100% of hammer proceeds donated to charitable causes. Thanks to the extraordinary generosity of donors and collectors worldwide, the auctions have now raised £6.6 million to date, principally directed to the Youth Action Fund.

For Reference – The Distillers One of One Charity Auction returns for its 3rd Edition

Partnerships with Leading Distilleries

Sotheby’s x Bowmore (Bowmore Arc-54 The Iridos Edition, sold for £112,500 / $149,715)
Sotheby’s x The Glenlivet (The Glenlivet 56 Year Old 1 of 1, sold for £62,500 / $81,388)
Sotheby’s x The Macallan (The Macallan Distil Your World Mexico Single Cask Edition 2005, sold for $81,250)
Sotheby’s x The Dalmore (The Dalmore 52 Year Old Luminary No.3 – The Rare, sold for HK$500,000 / $64,470)
The result ranks as the fourth-highest annual total for the category since the department’s founding at Sotheby’s in 1970, with higher totals recorded only in 2023 ($159m), 2022 ($150m), and 2021 ($132m).

*Estimates do not include buyer’s premium. Prices achieved include the hammer price plus buyer’s premium and are net of any fees paid to the purchaser where the purchaser provided an irrevocable bid.