Inside the Cask Inside the Cask

  • Drinks
    • Alcohol in Space
    • Alcohol + sugar + cream = Cream Liqueur
    • Alcohol + Tech
    • Beer and Football
    • Best Examples of Alcohol Flavoured Foods
    • Craft Watch
    • Disgusting Drinks from Around the World
    • Do you recognise these ‘Fictional’ Drinks brands from Hollywood films and TV?
    • Drinks Industry Books
    • Mergers & Acquisitions (M&A)
    • The Celebrity Liquor Index
    • The Drinks brands in the Dragons’ Den
    • The Drinks Industry Rich List 2023
    • The Most Popular Alcohol Subscription Boxes
  • Whisky
    • How to Plan your own Whisky Festival
    • How to Buy a Scotch Whisky Cask…
    • How to start your own Whisky Club…
    • The Auld Art of Coopering
    • Facebook Whisky Groups
    • Independent Bottlers
    • Interesting Facts & Figures about Scotch Whisky
    • Scotch Whisky Videos
    • The Scotch Whisky History Timeline
    • The Top Whisk(e)y Podcasts
    • Whisky Books
    • Whisky Events & Festivals
    • Whisky Maps
    • Whisky Websites
    • Whose own label whisky is it anyway?
  • Gin / Rum
    • Direct to Your Door: Gin Subscription Clubs
    • Facebook Gin Groups
    • Facebook Rum Groups
    • Gin Books
    • Gin Websites
    • Rum Books
    • The Top 20 Gin Botanicals
    • The New Gin Brand Bingo Game
  • Jobs
    • Inside the Cask Jobs
    • Directory of Recruitment Agencies
    • Drinks Jobs Board
    • 6 Steps to find a Drinks industry job
    • How to find a job in the Drinks Industry
    • How to Learn more about the Drinks Industry for Free
  • Who is Inside the Cask?
  • Guest Q&A’s
  • Drinks
    • Alcohol in Space
    • Alcohol + sugar + cream = Cream Liqueur
    • Alcohol + Tech
    • Beer and Football
    • Best Examples of Alcohol Flavoured Foods
    • Craft Watch
    • Disgusting Drinks from Around the World
    • Do you recognise these ‘Fictional’ Drinks brands from Hollywood films and TV?
    • Drinks Industry Books
    • Mergers & Acquisitions (M&A)
    • The Celebrity Liquor Index
    • The Drinks brands in the Dragons’ Den
    • The Drinks Industry Rich List 2023
    • The Most Popular Alcohol Subscription Boxes
  • Whisky
    • How to Plan your own Whisky Festival
    • How to Buy a Scotch Whisky Cask…
    • How to start your own Whisky Club…
    • The Auld Art of Coopering
    • Facebook Whisky Groups
    • Independent Bottlers
    • Interesting Facts & Figures about Scotch Whisky
    • Scotch Whisky Videos
    • The Scotch Whisky History Timeline
    • The Top Whisk(e)y Podcasts
    • Whisky Books
    • Whisky Events & Festivals
    • Whisky Maps
    • Whisky Websites
    • Whose own label whisky is it anyway?
  • Gin / Rum
    • Direct to Your Door: Gin Subscription Clubs
    • Facebook Gin Groups
    • Facebook Rum Groups
    • Gin Books
    • Gin Websites
    • Rum Books
    • The Top 20 Gin Botanicals
    • The New Gin Brand Bingo Game
  • Jobs
    • Inside the Cask Jobs
    • Directory of Recruitment Agencies
    • Drinks Jobs Board
    • 6 Steps to find a Drinks industry job
    • How to find a job in the Drinks Industry
    • How to Learn more about the Drinks Industry for Free
  • Who is Inside the Cask?
  • Guest Q&A’s

Author: Andre de Almeida:

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travel,
August 29th

7 things not to do on a plane

Reddit user adrianne456 quit her job as flight attendant and revealed some answers to every traveller’s questions about flying.

travel,
August 28th

Lost & Found at Airports

The website Travelsupermarket has compiled a list of the weird things found at UK airports.

retail,
August 28th

Shopper behaviour and the value of Exclusivity

The Trinity Forum, the world’s leading airport commercial revenues conference, is coming up soon in India from 12th to 14th September. I have read this weekend an article within the MoodieDavitt Report linked to this event

drinks,
August 25th

Meeting with leading whisky writer Gavin D Smith

It was a pleasure to meet today with one of the world’s leading whisky writers, Gavin D Smith. Gavin currently writes on the much loved topic of whisky across a number of publications and has

retail,
August 17th

The Whisky Lady blog on travel retail

I recently contributed to a blog by The Whisky Lady on “How is whisky doing as a Travel Retail libation?”. Here is the link for the full whisky blog which also feature Joe Bates from

retail,
August 14th

An Inside the Cask chat with…airport planning expert Gordon Hamilton

We recently had the opportunity to have a brief chat with Gordon Hamilton, Senior Vice President of Business Operations at Aviation Strategies International about Airports, planning and travel retail.

drinks, retail,
August 5th

An Inside the Cask chat with….BeerHawk.co.uk

On a new feature for the site, we at Inside the Cask have had the opportunity to talk with Chris France, the Founder and Director of BeerHawk.co.uk about the wonderful world of Beers.

travel,
August 3rd

24 hours in Campbeltown

This week I had the absolute pleasure to travel down the south west coast of Scotland to the Victorian Whisky capital of the World, Campbeltown.

retail, travel,
July 28th

You got yourself a deal!

Bargain hunting and the value perception of Duty Free

Loch Lomond Group web page
drinks,
June 1st

A time to say goodbye…and an exciting new opportunity

André de Almeida to leave his role at William Grant & Sons and join new Global Travel Retail project at the Loch Lomond Group

retail, travel,
May 22nd

Duty Free Shopping in the Age of the Shopper and Amazon

I have attended a Kantar Retail event this week on Amazon in Europe.

retail, travel,
March 30th

The Growth of Travel Retail – Business Review Europe Article

This is a link to  a recent feature on Travel Retail at William Grant & Sons.

drinks,
March 28th

Scotland in a glass – A Beginner’s Guide to Scotch Whisky

This is a short beginner’s guide to Scotch Whisky for anyone interested in knowing more about this wonderful liquid from Scotland. If you are interested in this topic, whatever your level of knowledge, then read on…

retail,
February 21st

To be B2C or not to B2C? That is the eCommerce question

Online shopping, or eCommerce, is a growing trend and although still relatively small in terms of business share, it has retailers and brand owners talking about all around the world – whether in domestic or

retail,
February 7th

Why are Companies Inhibitors to Innovation?

Most companies understand that being innovative is key to create new opportunities and shape the future, and yet…companies are not in their majority innovative, people are.

Andre de Almeida

Want to know more about who is behind Inside the Cask? The person behind the blog. This link will reveal more about my background.

Drinks Industry Jobs
Latest Drinks Jobs

Latest Drinks Jobs

One of the purposes of writing and creating Inside the Cask was to help others to get in or get back into the Drinks Industry and Retail in general. As part of that commitment, every time I come across a job opening advertised in the public domain I will add it to this page.

Upcoming Trade Events

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There are no upcoming events.
LINKEDIN GROUP
Join the Inside the Cask LinkedIn Group

Join the Inside the Cask LinkedIn Group

The group was set up to encourage the exchange of knowledge and insight from those in the Drinks/ Beverage Industry (Beer, Wine and Spirits) or wanting to work in this sector.

Helping others in the Drinks Industry
The Ben

The Ben

As one of the Inside the Cask blog aims is to help others in the Drinks Industry, we would encourage everyone who is in a position to help, to make a donation to the Scottish drinks industry charity, The Ben. If you would like to donate as an individual, please click on the link here.

Where is Inside the cask?
Santa Cruz, Portugal
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International Whisky DayMarch 27, 2027
153 days to go.
World Rum DayJuly 10, 2027
258 days to go.
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insidethecask

From Cachaça to Feni: Global Spirits Diversity Tak From Cachaça to Feni: Global Spirits Diversity Takes Centre Stage in Madeira
https://insidethecask.com/2026/10/21/from-cachaca-to-feni-global-spirits-diversity-takes-centre-stage-in-madeira/
Madeira Duty Free shop at the airport, good to see Madeira Duty Free shop at the airport, good to see lots of local products
Thanks again to @spiritsselectionbycmb and @ulricn Thanks again to @spiritsselectionbycmb and @ulricn1 for a terrific event and to everyone involved in helping to bring this wonderful spirits showcase to the island of Madeira. Thanks also to the Portuguese hospitality. 3 days of sampling spirits from around the world: distilled gin, baijiu, sugar cane juice rum agricole, mezcal, bitter/ amaro, liqueur, blended whiskies, single malt whiskies and many others totalling 2,300 spirit entries from over 70 countries: https://spiritsselection.com/en/spirits-selection-by-cmb-2026-a-growing-diversity-of-spirits-and-styles/ @visitmadeira @ivbam.ip.ram
Visit to Engenho Novo distillery in Madeira, produ Visit to Engenho Novo distillery in Madeira, producer of William Hinton rums @williamhintonrum @spiritsselectionbycmb @visitmadeira
Spotted some casks from @tanoariajosafer_portcasks Spotted some casks from @tanoariajosafer_portcasks at Engenho Novo distillery in Madeira
Celebrating the craft of coopering Celebrating the craft of coopering
Visiting Blandy’s in Madeira and sampling their de Visiting Blandy’s in Madeira and sampling their delicious Madeira wines @blandysmadeirawine @spiritsselectionbycmb @visitmadeira
Engenhos do Norte Distillery in Madeira #madeira # Engenhos do Norte Distillery in Madeira #madeira #spiritsselection @spiritsselectionbycmb #ivbam @ivbam.ip.ram
Also found one of the few places in the island tha Also found one of the few places in the island that makes a Banana Poncha…very creamy
Poncha en route to the distillery, usually orange Poncha en route to the distillery, usually orange flavour
Some of the Rum de Madeira sampled today…. Some of the Rum de Madeira sampled today….
For the full article: https://thewhiskeywash.com/w For the full article: https://thewhiskeywash.com/whiskey-articles/brazil-has-been-making-whisky-for-50-years-so-why-havent-you-heard-about-it/
Spirits Selection by CMB held in Madeira begins….d Spirits Selection by CMB held in Madeira begins….day 1 here we go. #ivbam #rumdemadeira #spiritsselectionbycmb #spiritsselection #madeira
For those people based in London, there will be a For those people based in London, there will be a Brazilian Single Malt Whisky Tasting at SMWS London on Tuesday 3rd November from 6:30pm - worth checking it out: https://smws.com/greville-street-brazilian-whiskies-showcase-03-11-26/
One of my favourite whisky books is out again and One of my favourite whisky books is out again and I cannot recommend it enough! Well worth buying it every year….https://insidethecask.com/2026/10/04/malt-whisky-yearbook-2027/
🥃In just a few days, the Spirits Selection by CMB 🥃In just a few days, the Spirits Selection by CMB 2026 will bring together 100+ international spirits experts in Madeira, Portugal, for three days of blind tastings, discovery and exchange.
From 16 to 18 October, the world of spirits will meet in Funchal for the 28th edition of the competition. 
🌴 A unique island.
🥃 Exceptional spirits.
🌍 An international jury.
✨ One unforgettable edition.
Madeira, we’re ready. See you there! Visit Madeira IVBAM, IP-RAM 
#SpiritsSelection #CMB
Random pictures from Edinburgh’s Whisky Festival a Random pictures from Edinburgh’s Whisky Festival at Murrafield Stadium
Great to see lots of people from the industry at E Great to see lots of people from the industry at Edinburgh’s Whisky Festival….these are just some of them!
Some of the whiskies that may have been sampled at Some of the whiskies that may have been sampled at today’s Edinburgh Whisky Festival at Murrayfield Stadium
John Lewis Edinburgh John Lewis Edinburgh
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About Inside the Cask

Inside the Cask is a blog about drinks, retail and travel created by Andre de Almeida.

Recent Posts
  • From Cachaça to Feni: Global Spirits Diversity Takes Centre Stage in Madeira
  • 1st Brazilian Single Malt Whisky Tasting in Scotland
  • Spirits of the Night: Halloween Drinks for 2026
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