Courtesy of Drinks International magazine, the Millionaires’ Club list has been updated and provided as a supplement but also available to view online. It includes 163 brands, with 95 of them in growth, and this is very much an assessment of volume (rather than value).
The headline is that Spirits sales volume grew by 1.8% to 2.4bn 9-litre cases (see table above – Euromonitor International). This demonstrates the growth seen across all categories except for Rum with flat growth. Premium spirits continue to grow faster than lower and mainstream segments.
The Top 10 brands list can be seen on the table above and Smirnoff vodka at number 5 is probably the best known of the brands internationally. However this also showcases how some brands can sell very high volumes in their own backyard, typically in emerging markets.
The full listing including all 163 brands and also the fastest growing and declining brands (table above) plus individual category performance, can be found on the Drinks International website and available to download – click here.