BUSINESS STRATEGY CONSULTING TO THE DRINKS INDUSTRY
We work with many spirits brands (from large companies to start-up brands still in the initial development phase) to help them develop their commercial proposition, position their product into specific channels and enter into new export markets.
IT IS ALL ABOUT THE BRAND
Our approach is to get your brand in front of shoppers at the point of purchase, driving trial and conversion, wherever that may be. Our passion and knowledge for the drinks industry, coupled with the experience of working across all channels (On Trade, Off Trade, Prestige, Duty Free) both domestically and across international markets means that we are perfectly positioned to help to share your brand story. Our aim is to help you share your brand with the world, turning shoppers into brand loyal consumers.
GET IN TOUCH AND WE CAN CHAT ↓
DRINKS INDUSTRY EXPERIENCE
Drinks Jury Member and Communicator'
Aside from my Drinks Industry experience, I continue to strive to improve my drinks knowledge every single day. That passion also comes out as a Drinks Judge with the Spirits Selection by Concours Mondial de Bruxelles and the Craft Beer Marketing Awards. Finally, I have also been shortlisted for the Communicator of the Year Awards for Whisky Magazine’s Icons of Whisky Scotland.
WE OFFER THE FOLLOWING SERVICES BUT WILL TAILOR OUR OFFERING TO YOUR REQUIREMENTS:
- Export Market development
- Route to Market distributor management
- Channel Specific support
- Drinks business set-up
- White Label sourcing
- Commercial proposition review
- Market and Competitor research
- Project work
- Interim business management
- Support for market entry into markets such as Brazil and India
- Entry into Global Travel Retail
“André is an outstanding Director in the world of drinks, with an unrivalled passion and knowledge for the industry. I have witnessed, first hand, how he drives meaningful change in complex organisations during his time at both William Grants and Loch Lomond.”
Brett Goldhawk: Managing Director, Ziggurat Brands
“Andre possesses a broad knowledge of the wine & spirits industry at supplier/distributor/trade levels. He is a strong strategic leader with a clear vision and aspiration to drive long-term growth and equity.”
Stephen Corrigan: Beverage Consultant
“Andre is great in looking for new growth opportunities for brands in his markets. His orientation to results, together with his strategic skills and ability to influence local teams, makes him one of the best colleagues to work with in the international spirits business.”
Julian Fernandez Estevez: Global Marketing & Innovation Director, Zamora Company
CONTACT ME
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Inside the Cask Ltd has been created to provide a range of services to the Drinks Industry. These range from purely advisory, through to working on a support basis and all the way to representing a brand with customers and distributors depending on what is required.