BRAND HOME ACTIVATION MANAGER (Permanent)

About the Role
Join our Marketing team as Brand Home Activation Manager, a key role in bringing our brands to life across our Brand Homes and owned channels, creating exceptional consumer experiences that build brand desire and deliver commercial growth. Acting as a bridge between global brand strategies and brand home execution, you will work closely with brand, digital and brand home teams to develop and deliver compelling campaigns, experiences, exclusive products and communications that put the consumer at the heart of everything we do.

Key Responsibilities
•Develop and deliver the annual Brand Home activation and communications plan in collaboration with key stakeholders for both Visitor Centres and DTC channels.
•Deliver integrated campaigns, events and visitor experiences that bring our brands to life and drive distillery traffic.
•Lead Brand Home-exclusive new product development from initial concept through to launch.
•Lead and develop the New Make Cask Programme, including customer acquisition, communications, consumer journey and performance tracking.
•Work with Brand Home teams to lead on POS and merchandise range and requirements.
•Manage budgets and reporting for Brand Home activation spend.
•Oversee post-campaign and event reviews, identifying key learnings and opportunities for continuous improvement.
•Support accurate product, pricing and promotional information across EPOS, SAP and associated retail systems.
Attributes and Skills
•Commercially aware, with experience delivering integrated physical and digital campaigns.
•Strong understanding of digital, social media and eCommerce marketing.
•Confident managing agencies, budgets and multiple projects.
•Excellent communication, presentation and influencing skills.
•Innovative, organised and comfortable working in a fast-moving environment.
•Demonstrates our values of Teamwork, Respect, Entrepreneurial and Ethical.

Qualifications and Experience
•Degree in marketing or a related field, or equivalent relevant experience.
•Proven experience in a similar marketing, brand activation or experiential role.
•Experience in the drinks, luxury, hospitality or visitor-attraction sectors would be advantageous.
•Digital marketing, eCommerce, project management or events experience would be beneficial.
•Experience managing integrated activity plans, agencies and marketing budgets.
•Understanding of the spirits market and consumer-led brand experiences would be advantageous.

How to Apply: To apply, or to request a copy of the full job specification, please contact our HR team at [email protected], attaching your CV if you wish to apply.
Closing Date: 16th October 2026