Footprint Intelligence highlights the trends driving the Drinks industry and shares best practice on how we can move together to a more sustainable future via the Trends Report 2020, produced as commissioned by the C&C Group plc.

The full report can be accessed by clicking here.

It analyses the extent to which the drinks industry is adopting sustainable strategies and practices for packaging, waste, water, emissions, energy, social impact and raw materials, and each section is scored individually in the Drinks Barometer (pictured below). The inaugural report found that the industry currently scores an average of just 4.8 out of 10 for the categories outlined.

Footprint Intelligence is Footprint Media Group’s research and analysis division, helping companies develop successful strategies in the context of responsible business practices.

“As the world shifts from the belief that we are in climate crisis, to the realisation that we are in the midst of a climate emergency, so too are businesses and brands beginning to move towards greater action; there is an increasing commitment to do what it takes to secure a better, cleaner planet.” Stewart Gilliland, C&C Group plc

For Reference: Inside the Cask blog post: ‘Drinks Brands taking the Green path to sustainability’


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