Senior National Account Manager – Off Trade

The Senior NAM – Off Trade is a senior commercial leadership role responsible for developing and delivering Tiny Rebel’s Off Trade strategy across grocery, national retail and other relevant Off Trade channels.

The role will have overall responsibility for driving sustainable volume, revenue and profitable growth within the channel, strengthening relationships with key customers and ensuring Tiny Rebel has the right commercial plans, ranging, promotional activity and execution to grow its brands.

What You’ll Be Doing

You’ll be responsible for:

Strategy & Growth

• Developing and delivering our Off Trade strategy in line with Tiny Rebel’s wider commercial goals.
• Driving profitable growth across existing and new customers.
• Identifying opportunities to increase distribution, rate of sale, revenue and market share.
• Exploring new routes to market and opportunities to expand our Off Trade presence.
• Keeping up to date with market trends, competitor activity and customer insights to inform commercial decisions.

Customer Relationships & Commercial Performance

• Building and maintaining strong relationships with major grocery and national retail customers.
• Leading commercial negotiations, including pricing, listings, promotions and customer agreements.
• Developing and delivering Joint Business Plans (JBPs) that drive mutual growth.
• Managing customer investment and promotional activity to ensure strong commercial returns.
• Taking ownership of Off Trade sales targets, budgets, margins and profitability.
• Reviewing customer and product performance to identify opportunities and areas for improvement.

Planning & Brand Development

• Leading Off Trade sales forecasting and working closely with Operations, Finance and Supply Chain to support effective planning.
• Working alongside Marketing to develop customer activations, promotional plans and successful product launches.
• Ensuring Tiny Rebel brands are represented consistently and effectively across the Off Trade.
• Monitoring performance against agreed targets and taking action to keep plans on track.

Leadership & Collaboration

• Setting clear objectives and KPIs to drive performance.
• Working collaboratively with teams across Sales, Marketing, Finance, Operations and Supply Chain.
• Contributing to wider commercial strategy and business decisions.
• Creating a culture of accountability, ownership and continuous improvement.

About you

We’re looking for someone with a strong commercial background who can bring experience, fresh ideas and plenty of drive to the role.

You’ll ideally have:

• Significant experience in FMCG, drinks or a similar industry, particularly within UK grocery and Off Trade.
• A proven track record of delivering profitable sales growth and securing new business.
• Experience managing relationships with major national retailers.
• Strong negotiation skills and experience with JBPs, range reviews and promotional planning.
• Excellent commercial and financial understanding, including pricing, margins and promotional ROI.
• Strong analytical skills and the ability to turn data into actionable plans.
• Experience managing sales forecasts, budgets and commercial performance.
• Experience leading and developing teams.
• Confidence communicating and influencing at senior level.
• A proactive, collaborative approach and the ability to thrive in a fast-paced environment.

If you require any adjustments for your interview, please let us know and we’ll do our best to accommodate your needs.