Global Head of Brand Homes

Glenfiddich. The Balvenie. Hendrick’s. Tullamore D.E.W. Tuthilltown. Five brand homes across Scotland, Ireland and New York, each with a story people travel a long way to hear.

William Grant & Sons wants one person to lead them all. You’ll set the direction for how these distilleries welcome the world, from the first-time visitor on a tour to the collector flying in for a private tasting.

Full P&L ownership. A five-year plan to write. A team to lead. And a clear brief: make every visit a lasting reason to love the brand.

How you’ll make your mark

Reporting to the Global Director of Luxury, PR, Partnerships and Brand Homes, you’ll own the visitor experience across every site.

Key deliverables

• Build and own the five-year plan for the brand homes, covering expansion, investment, resourcing and the P&L.
• Shape brand tours that tell each story brilliantly, build long-term advocacy and grow first-party customer data.
• Design trade experiences that deepen relationships with customers and partners.
• Grow retail with a focus on premium product, gifting and merchandise, capturing CRM data along the way.
• Oversee food and beverage that showcases the brands, including dining for VIP and high-net-worth guests.
• Lead hospitality and accommodation for business visitors at Dufftown, from arrival to departure.
• Partner with the Global Luxury and Private Clients teams on U/HNWI experiences, including the development of the Dufftown Distillers Library.
• Write the luxury standards for presentation and service across every site. Then make them stick.
• Put the planning, processes and controls in place for a consistent operating rhythm.
• Market the brand homes to walk-in visitors and to the wider business so every site is used to its full potential.
• Build partnerships with luxury hotels, private tour operators and other trusted local businesses.
• Run zero-based budgets, manage revenue and cost streams, and report performance with total clarity.

What you bring

• Senior leadership of multi-site visitor, hospitality or luxury retail operations, ideally across more than one country.
• Full P&L accountability, including investment cases and long-range planning.
• A track record of creating premium guest experiences and the service standards behind them.
• Experience with high-net-worth clients, or within luxury, premium drinks or hospitality brands.
• Experience leading and developing teams spread across different sites.
• Commercial confidence across retail, food and beverage, and customer data.

What’s in it for you

• Excellent senior level salary with flexibility for the right person.
• Bonus of up to 45%.
• Car allowance of £7,000 a year.
• Pension with an 8% company contribution for 4% from you, or 10% for 5%.
• Private medical cover for your family, from three months’ service.
• Life assurance at eight times base salary.
• 24 days’ holiday plus bank holidays.
• An annual product allocation of 24 points to redeem on the company’s whiskies and gins.
• An employee assistance programme.

The ideal base is Dufftown, home of Glenfiddich and The Balvenie. Other locations in Scotland are open for discussion for the right person. Regular travel across the brand homes comes with the territory.

A bit more about William Grant & Sons

William Grant & Sons is an independent, family-owned distiller. It has been since 1887, when William Grant and his family built the Glenfiddich distillery in Dufftown.

Five generations on, the portfolio includes some of the world’s most admired spirits. The brand homes are where those brands meet the people who love them.

This role exists to bring all five under one clear vision, with the investment and ambition to match.

Denholm’s take

Family ownership changes the maths. Decisions get made with the next generation in mind, and you can see it in how William Grant & Sons invests in its brand homes.

Five sites. Five distinct personalities. The authority to shape them all. The Distillers Library at Dufftown alone is a project most people in luxury hospitality would queue for.

If you’ve built premium experiences and want to do it with brands this storied, let’s talk. Every conversation is confidential.