Oxford Economics in partnership with AB InBev, has conducted research to examine the economic and social contribution of bars and pubs across five markets: the United States, the United Kingdom, Brazil, Mexico, and South Korea.
Combining economic impact analysis with survey evidence, the study quantifies the sector’s contribution to employment, GDP, and tax revenues; while also exploring the role bars play in social connection, shared experiences, and community life.
Across the markets studied, bars support more than 2 million jobs, generate more than $125 billion in Gross Value Added contribution to GDP, and contribute over $40 billion in tax revenues.
In addition, they estimate that bars generate around $4.9 billion in annual social value across the five markets, based on individuals’ willingness to pay to maintain access to these venues.
Drawing on a survey of around 1,000 bar going consumers in each country, the report examines how and why people use bars today—from routine socialising to significant personal and cultural moments.
Across markets, the findings show a clear pattern: 77% of respondents agree or strongly agree that bars help bring people together by creating a shared atmosphere, 72% agree or strongly agree that they make a positive local economic contribution, while three in five have celebrated a milestone in a bar.
Together, these findings highlight the central role bars play in bringing people together and supporting social connection, while regional differences shape bar culture in the different markets:
- In the United States, bars are seen as local institutions that matter for both economic activity and community life, with visits oriented around socialising more so than professional interaction; 59% of respondents typically visit with friends.
- In the United Kingdom, pubs and bars stand out as shared community assets, with strong public support; 74% of respondents agreeing or strongly agreeing that it is important for local government to support local pubs and bars.
- In Brazil, bars play a central role in social life, characterized by frequent and longer visits, and a high prevalence of spontaneous interactions and relationship building; 40% of respondents say they often or always have unplanned social interactions at bars, the highest among the five markets.
- In Mexico, bars are a key setting for staying connected, with regular visitation, extended time spent in venues, and strong reported wellbeing benefits; 68% of respondents report that a typical bar visit lasts more than two hours.
- In South Korea, bars are deeply embedded in both social and professional life, serving as a primary venue for socialising and networking; 93% of respondents say bars are either the main way or a regular way they socialize, the highest share across the markets.
For a copy of the report – click here and use the link provided.
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