I came across the blog from Andrew Roache from Carlsberg by chance whilst browsing the internet recently. It was a response to a challenge set by the company to him. Definitely worth a read!
Ten colleagues from Carlsberg including Andrew (pictured above) had to travel to the home of the brand in Denmark and immerse themselves in 169 years of Carlsberg history and heritage, before writing about it and reporting what they found 48 hours later.
The full blog can be found by clicking here.
Thanks to Andrew for allowing me to share within Inside the Cask pages.