There is no stopping for Celebrities and Liquor brands and here is yet another new batch of examples included in this blog post…
Snoop Dogg – Cuca Fresca Cachaça
Cachaça is Brazil’s national liquor and the singer and rapper Snoop Dogg is a shareholder in Cuca Fresca Cachaça (cuca fresca translates as ‘cool head’ in English). He got to know Brazil in 2003, when he filmed his “Beautiful” video there.
Matthew Mcconaughey – Wild Turkey Longbranch Whiskey
Matthew has been the ‘Creative Director’ of the Wild Turkey bourbon whiskey brand since 2016. In April 2018 he took his relationship further by launching his first Wild Turkey bourbon creation: Wild Turkey Longbranch.
Longbranch was created under the guidance of master distiller Eddie Russell. Its launch marks the first time that Wild Turkey has unveiled a product that bears a signature of someone other than the master distillers Jimmy and Eddie Russell.
Metallica – Blackened Whiskey
Blackened is the famous rock band’s whiskey, created in collaboration with master distiller Dave Pickerell. Each batch has its own Metallica playlist used to “sonically enhance the whiskey during finishing.” As it rests, the brand says, the “music is played to the barrel causing the whiskey inside to move and interact with the wood.”
Michael Jordan, Jeanie Buss, Wes Edens, Emilia Fazzalari, and Wyc Grousbeck – Cincoro Tequila
Launched in September 2019 by five former NBA rivals (Michael Jordan, Jeanie Buss, Wes Edens, Emilia Fazzalari, and Wyc Grousbeck), Cincoro is a luxury spirits brand offering high-end tequila. Michael Jordan is the former NBA superstar and Charlotte Hornets owner; the others in the group are: Lakers co-owner Jeanie Buss, Milwaukee Bucks co-owner Wes Edens, Celtics co-owner Wyc Grousbeck and his then-fiancée Emilia Fazzalari.
Kate Hudson – King St. Vodka
Entrepreneur, best-selling author and actress Kate Hudson launched King St. Vodka at the end of 2019. This product is a gluten-free vodka crafted using alkaline water, distilled seven times and made in Santa Barbara, California.
Bethenny Frankel (The Real Housewives of New York) – Skinnygirl beverage brand
Reality TV star and business mogul Bethenny Frankel created Skinnygirl in 2009. It originally began as a brand that simply offered low-calorie versions of margaritas. Then in 2011, she sold the company to Beam Suntory in a reported $100-million-dollar deal whilst remaining as CEO and expanding the brand’s offerings to include wines, flavoured vodkas, and ready-to-drink (RTD) cocktails. Bethenny has also retained the rights to the Skinnygirl name.
Florida Georgia Line – Old Camp Whiskey
The country music duo of Brian Kelley and Tyler Hubbard released their Peach Pecan Whiskey back in 2016.
“We wanted it to taste like home, with the peaches and the pecans, you’ve got a little bit of Florida, and a little bit of Georgia. The whiskey makes it an experience … you get to indulge in all three of them.”
Darius Rucker – Backstage Southern Whiskey and Forbidden Bourbon
Darius Rucker partnered with 843 to develop Backstage Southern Whiskey, and named the spirit after a long-standing tradition he’s had of collecting band mates, tour mates, and special guests together before each and every show to raise a glass of whiskey and toast to a great night’s show. The whiskey is tagged with a label that looks like a backstage pass that reads “No curfew tonight – 11 a.m. bus call”. Forbidden Bourbon is being crafted at Castle & Key Distillery (formerly Old Taylor Distillery) in Frankfort, Kentucky, by award-winning Master Distiller Marianne Barnes.
Slipknot – No. 9 Whiskey
The craft spirit is a collaboration between the band and the Iowa-based Cedar Ridge Distillery, and it was launched after the release of their record We Are Not Your Kind. Percussionist M. Shawn Crahan, a.k.a “Clown” blended No. 9’s two expressions—No. 9 and No. 9 Reserve.
“Slipknot and Cedar Ridge Distillery – two groups of people born and raised in Iowa, and committed to quality and hard work. We collaborated on No. 9 Whiskey, which in addition to Iowa corn, gets some extra spice from its rye content. I hope you enjoy it as much as we do. Live life, and always be safe.” M. Shawn Crahan, a.k.a “Clown”
Bryan Cranston and Aaron Paul (Breaking Bad) – Dos Hombres Mezcal
The Breaking Bad actors traveled around Mexico tasting various mezcal varieties until they found the one they wanted to slap their names on. “It was on a dirt-road, in tiny village, hours away from the center of town, we found it and it was perfect”, and duly launched Dos Hombres, an “artesanal mezcal” meant to be shared. According to the Dos Hombres website, this mezcal is “a unique blend of the finest Espadin agave, hand-selected from the hillsides of a small village in Oaxaca, Mexico.”
Blake Shelton – Smithworks Vodka
Launched back in 2016, the country kingpin worked in partnership with Smithworks to produce a vodka brand made in America’s Heartland. According to the company’s website this was a natural fit as “Blake was raised on hard work, dedication and an appreciation for celebrating life’s simple pleasures with good people”.
Dennis Rodman – Bad Boy Vodka
The now retired NBA basketballer Dennis Rodman worked with California based Premiere Brand, Inc. to develop the vodka brand. It is double distilled from wheat and features a bull with red horns and a frosted bottle that will make you think of tattoos.
50 Cent – EFFEN Vodka
Curtis James Jackson III, best known as rapper 50 Cent, struck a partnership with Holland-based EFFEN Vodka back in 2014. He reportedly sold some of his investment in the brand for US$60 million in 2017, although Beam Suntory stated at the time that the partnership with 50 Cent remained in place. Either way, you cannot deny that the music star was successfull in this enterprise.
Wu-Tang Clan – Vodka and Liqueurs
The American hip-hop group from New York City followed their liqueur range launch in 2017 with a vodka in 2018, to coincide with their 25th anniversary.
Brett Ratner – The Hillhaven Lodge Whiskey
The director teamed up with Diageo in 2016 to launch this blend of bourbon, Tennessee whiskey and rye whiskey, named after Hilhaven Lodge. The Beverly Hills property first established in 1927 used to be known as the “posh playground of Hollywood’s elite”. However the product has been discontinued in 2018 by the spirits company following a spate of sexual misconduct allegations against the filmmaker.
Pharrell and NIGO – Storm Cowboy Sake
NIGO and Pharrell celebrated the opening of the Human Made 1928 store in Kyoto by launching their own brand of premium sake, “Storm Cowboy”. The release includes two varieties: the Junmai daiginjo which has a ”sweet taste of rice with mellow fragrance of peach” and the Jumai with a “sweet and sour taste similar to the flavor of muscat.”
Sprouse – All-Wise Meadery
The former Disney child star was the co-founder of All-Wise Meadery, located in an apiary in Brooklyn, upstate New York. Mead, is a honey wine fermented with yeast and water, an ancient fermented alcoholic beverage also associated with the Norse gods.