One of the UK’s top selling vodka brands Glen’s Vodka has unveiled two new flavoured spirits, available now to the independent retail market.
Glen’s Peach & Passionfruit and Glen’s Strawberry & Apple are crafted using Glen’s vodka and a variety of delicious fruit flavours. With an ABV of 20%, the flavoured spirits offer the perfect ingredient for a simple serve or a refreshing cocktail.
Developed in response to growing market trends for complex infusions, lower-alcohol options and more premium liquids, Glen’s Flavours provide a dash of fruity flavour at an affordable cost. The berry and citrus bases can be accompanied by several popular non-alcoholic beverages including vodka and tonic, adding a refreshing twist to almost any drink, from an intricate cocktail to a simple serve.
To help customers find the serve which is right for them, each of the first 24,000 bottles of Glen’s Flavours will be sold with limited edition neck-collars that detail the different ways to enjoy the drink.
“Glen’s Vodka has been the number one take home vodka brand in Scotland for many years, and has performed particularly well for independent retailers. The growing interest in flavoured spirits and increasing demand for lower alcohol products presented an opportunity for us to expand the range. The flavoured spirits will sit alongside our Glen’s Vodka and the more premium Glen’s Platinum. ” Alisha Goodwin, Glen’s Vodka Brand Manager
“As we enter the spring months, we are confident Glen’s Flavours will become the brand of choice for consumers looking for a refreshing spirit. By combining quality vodka with zesty, fruity flavours we are eliminating the need to have dozens of ingredients and instead offer a simple solution for a delicious summer drink. With Glen’s Flavours you are guaranteed a great spirit, without the fuss.”
According to recent research published by Mintel, vodka remains the most frequently consumed white spirit, with 45% of all UK adults drinking vodka in the past six months. Over a third of UK adults (34%) also say they have drunk flavoured vodka over the past six months.
Available from several wholesalers throughout Scotland, the 70cl Glen’s Flavours bottles will retail from £13.99.
Note: This is a copy of the press release issued by the Loch Lomond Group
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