As forecasted by the IWSR Vinexpo Report… Global consumption of still and sparkling wine is forecast to reach US$207bn by 2022, for a total volume of 2.7bn nine-litre cases, reveals the latest IWSR Vinexpo report.
Technology continues to bring new approaches to marketing in the Alcohol/ Drinks category and one such example is the use of Augmented Reality (AR) by Treasury Wine Estates. Back in 2017, the company launched an
In England, wine glasses have increased in size from 1700 to the present day according to author Dr. Theresa Marteau as reported in the British Medical Journal (BMJ). But has this led to increased wine consumption?