The Latest Celebrity Liquor Brands

The Liquor industry continues to attract the attention of celebrities and this trend does not look like abating any time soon…. Inside the Cask has previously reported on this and listed some examples, as per

The Campbeltown Malts Festival 2022

The Campbeltown Malts Festival is a four-day celebration of Campbeltown’s whiskies – Glen Scotia, Springbank, Glengyle as well as the oldest independent bottler in Scotland: Cadenhead’s. We look forward to Dal Riata Distillery and The

The New Gin Brand Bingo Game

The inspiration for this game came from Mark Jennings‘ post challenge on facebook questioning gin buyers, fans, journalists, experts and amateurs on which words they hate to see on a new gin bottle label (or

Supermarket Shopping Psychology

Supermarkets rely heavily on science to drive consumers to shop whilst instore, especially in places such as the UK where the competition over the last few years has continued to grow with online shopping such