Campbeltown Malts Festival 2021

The Campbeltown Malts Festival is a three-day celebration of Campbeltown’s whiskies – Springbank, Glengyle and Glen Scotia. Expect distillery tours, masterclasses, local craft stalls, live music, special bottlings and much much more in various venues

Scottish Gin Awards

The Scottish Gin Awards was founded in 2016 and is run for the benefit of the Scottish gin sector, with the objective of celebrating and promoting the growing range of high quality gins made in

WIRED Smarter

TURN DISRUPTION INTO A BUSINESS STRATEGY WIRED Smarter, the one-day, multi-tracked business conference will explore the most critical trends, insights and innovations disrupting the way we engage our customers. Dedicated tracks to retail and money

The Latest Celebrity Liquor Brands

The Liquor industry continues to attract the attention of celebrities and this trend does not look like abating any time soon…. Inside the Cask has previously reported on this and listed some examples, as per

The New Gin Brand Bingo Game

The inspiration for this game came from Mark Jennings‘ post challenge on facebook questioning gin buyers, fans, journalists, experts and amateurs on which words they hate to see on a new gin bottle label (or

Supermarket Shopping Psychology

Supermarkets rely heavily on science to drive consumers to shop whilst instore, especially in places such as the UK where the competition over the last few years has continued to grow with online shopping such