The Liquor industry continues to attract the attention of celebrities and this trend does not look like abating any time soon…. Inside the Cask has previously reported on this and listed some examples, as per
An Inside the Cask chat with…Matthew Fergusson-Stewart
Matthew is the whisky-loving Award winning Brand Ambassador, turned Chief Marketing Officer at The Whisky Store in Singapore. Someone with a real passion for discovering and sharing the sources of flavour and aroma in Single
The Campbeltown Malts Festival 2022
The Campbeltown Malts Festival is a four-day celebration of Campbeltown’s whiskies – Glen Scotia, Springbank, Glengyle as well as the oldest independent bottler in Scotland: Cadenhead’s. We look forward to Dal Riata Distillery and The
26th Dubai Duty Free Golf World Cup 2018 won by Cees van Doreen
The Dubai Duty Free Golf World Cup is always one of the most highly anticipated events in the international travel retail golfing calendar and this year’s 26th edition was no exception. The two day event
An Inside the Cask chat with…Brewgooder founder Alan Mahon
Brewgooder is much more than just a craft beer brand, it is a social enterprise started in 2016 by Alan with a simple mission…they have set out to provide clean water for 1,000,000 people through the
The New Gin Brand Bingo Game
The inspiration for this game came from Mark Jennings‘ post challenge on facebook questioning gin buyers, fans, journalists, experts and amateurs on which words they hate to see on a new gin bottle label (or
5 Christmas present ideas for 2018
The Festive Season is upon us and there are more and more ingenious ways to make your boozy present a bit more interesting than just giving a bottle of whisky/ gin/ vodka/ other drinks to
Alcohol + Tech = The Future of Drinks Marketing?
IntelligentX Brewing Co. is a start-up looking to change how we market brands and products with consumers in future. Their co-founder Dr. Rob McInerney is questioning the need for investment on advertising, and suggests this
Loch Lomond Group reveals travel retail launches for 2019
Loch Lomond Group is embarking on a significant expansion of its Global Travel Retail (GTR) range with the launch of a range of new products, expected in stores in 2019.
Craft Watch: Friends Gin Touriga Nacional
This gin brand found its way to my G&T cocktail glass in Portugal whilst on my annual summer holidays in the Algarve region. The packaging and story behind the product also caught my attention at
Supermarket Shopping Psychology
Supermarkets rely heavily on science to drive consumers to shop whilst instore, especially in places such as the UK where the competition over the last few years has continued to grow with online shopping such
7 Drink Trends to watch in 2018
Inside the Cask has been researching the current and up and coming trends within the alcoholic beverages sector this year….and here they are.
Spirit of The Open Golf Activity Checks Out of UK Airports
Loch Lomond Whiskies marked its first year as ‘The Spirit of The Open’ with a series of exciting golf-themed global travel retail (GTR) promotions and events at UK airports.
The role of Age Statement in the Value Proposition for Scotch whisky in GTR
I have contributed to the August 2018 issue of Duty Free News International (DFNI) magazine on the topic of the value proposition for Scotch whisky in Global Travel Retail (GTR). The full version is available here
Say No to “Fake Gin” Campaign gaining momentum
Miranda Hayman and James Hayman from Hayman Distillers, have recently launched a campaign that was displayed at the Imbibe Live bartender show that took place in July, calling time on “fake gin”…so what is the
