WIRED Smarter

TURN DISRUPTION INTO A BUSINESS STRATEGY WIRED Smarter, the one-day, multi-tracked business conference will explore the most critical trends, insights and innovations disrupting the way we engage our customers. Dedicated tracks to retail and money

My Quarantine Diary #5

Most recently, I have taken part in the Uncorked Batch 12 podcast on ‘Whisky in Cinema’ by That Boutique-y whisky Company, hosted by Sam Simmons and David Worthington, with guests Georgie Bell, Curtis MacEachern and

UK Drinking Habits changing during Lockdown

Online retailer and eCommerce platform ​Master of Malt is tracking the changing shift in consumer drinks purchasing habits as the UK government continues its lockdown approach to fighting the Covid-19 crisis. Master of Malt remains

Supermarket Shopping Psychology

Supermarkets rely heavily on science to drive consumers to shop whilst instore, especially in places such as the UK where the competition over the last few years has continued to grow with online shopping such

The Amazon History of Me

I first discovered Amazon in 2000, two years after it was first launched in the UK market. Back then, all I was looking to purchase was a book and I ended up buying three of