Mangrove Global Ltd.

Mangrove has a well-developed reputation in the UK drinks market for providing outstanding service and quality spirits and liqueurs to all sectors of the industry. With an exciting and innovative portfolio of brands, we need team members to match the ambition of our brands!

Summary:

Join Mangrove as our World Whisky Ambassador and become the ultimate category representative, leveraging your knowledge and passion for whisky to educate consumers and industry professionals alike. Your ability to build strong relationships, both in-person and online, will be essential as you navigate the whisky market, identify business opportunities, and execute innovative marketing strategies. You’ll have the chance to immerse yourself in all things whisky and play a pivotal role in driving brand awareness, growth, and success in the competitive spirits industry. With a hunger for learning and a passion for excellence, you’ll dive into hands-on training sessions, tastings, and events, honing your skills in communication, and event management, and learning how to grow small brands. This role isn’t just about where you are now – it’s about where you can go. We’re eager to nurture your potential, providing you with the guidance, support, and resources to grow into a whisky expert and industry leader. If you’re ready to turn your passion for whisky into a rewarding career, then come join us, and let’s raise a glass to your future success!

Location:

This is a hybrid role, you need to be based in the UK and will be expected to be in the London office ~1 day a week, the rest you’ll be out in the trade across the UK.

Responsibilities

Expertise and Education:

  • Immerse yourself in Mangrove’s whisky brands and their categories, becoming an authority in the whisky industry.
  • Distil your knowledge into easy-to-understand insights for various communication methods.
  • Organise and lead consumer tastings, seminars, and workshops to engage whisky enthusiasts of all kinds.
  • Educate on- and off-trade staff about whisky, sharing your passion and expertise with customers at all levels.
  • Stay updated on the UK and global whisky market trends, including brand activities, unique selling points (USPs), and category news.

Training and Promotion:

  • Craft and deliver informative training sessions that bring our brands to life & effectively communicate their core values and USPs
  • Visit bars, restaurants, hotels, and shops to promote our whisky brands, and enable the staff at each to become mini-ambassadors in turn.
  • Work with the retail team to simultaneously organise and conduct barrel top tastings featuring multiple brands. Coordinate engaging consumer programs, hosting fun, educational, and interesting events.
  • Is equally at home speaking with traditional whisky-drinkers and those new to the spirit, and with people from diverse backgrounds.

Event Coordination and Execution:

  • Participate in trade and consumer shows, contributing to organizing, reporting, and evaluating these events.
  • Ensure all activities and events uphold Mangrove’s image, and that they strengthen our whisky brands’ equity and values.
  • Lead the execution of bar/restaurant takeovers/pairing dinners and other creative experiential events.
  • Relationship Building:
  • Cultivate strong relationships with the Mangrove Sales team, as well as bar, restaurant, hotel, and retail staff, managers, and owners.
  • Work with the sales team to find/create ‘super-fans’ of our whisky brands and establish lighthouse accounts
  • Connect with key influencers in the whisky market, including journalists, ambassadors from other whisky companies, and online influencers.
  • Serve as a “product evangelist” for retail staff, ensuring our whisky portfolio is exciting and engaging for both staff and consumers.

Key Skills

Language and Communication:

  • Extremely fluent in written and spoken English. Other languages are a bonus.
  • Excellent public speaking and presentation skills, with the ability to engage and excite audiences ranging from small groups to large gatherings.
  • Social media skills, including proficiency with platforms like Facebook, Instagram, YouTube, TikTok, etc.

Whisky Knowledge and Expertise:

  • Knowledgeable about whisky, including production, history, brands, industry trends and flavour profiles.
  • You don’t need to be at the expert level yet, but you need to be willing to become one!
  • Experience mixing drinks and creating inspiring serve ideas for a variety of tastes.
  • A great palate and the ability to explain tasting notes in an engaging and entertaining manner
  • A love of flavour and a keenness to learn how to complement/contrast whisky with various foods
  • Secondary knowledge about other aged/sipping spirits and liqueurs a bonus.

Time Management and Organisational Skills:

  • Strong organisational skills with an outstanding attention to detail and accuracy.
  • Ability to work autonomously in a wide variety of locations.
  • Effective time management and prioritising skills, focusing on calendar/diary management.
  • Able to work at weekends (around 20 during the year) and regular evenings as events require while maintaining a healthy work-life balance.
  • Adaptable interpersonal style to suit different people or situations.
  • Identifies business opportunities for the organisation.
  • Demonstrates financial awareness and controls costs effectively.

Relationship Building and Personal

Qualities:

  • A natural networker with inspiring public speaking and presentation skills.
  • Socially connected with influencer communities in the whisky/hospitality industry
  • Excellent customer service skills, delivered with intelligence, passion, and integrity.
  • Celebrates success and recognizes achievements of individuals and teams.
  • Brings energy, passion, and commitment to work.

Education and Experience:

  • Previous spirits Brand Ambassador experience, or worked in the hospitality industry for at least 3 years. Demonstrated a keenness for whisky and good professional development during that time.
  • WSET Qualification in Spirits – L2 desirable, but we will send you on the course if you don’t already have it
  • Good IT/PC skills and familiarity with Microsoft Office, cloud computing, and various social media platforms is essential
  • Driving license is not essential, but helpful!
  • Applicants must be legally permitted to live and work in the UK.

Some other bits

  • Competitive Salary dependent on experience
  • Annual Bonus (company performance dependent)
  • Company Private Healthcare
  • Cycle to Work Scheme
  • Staff discount to some wonderful spirits.

Deadline 10th June 2024.

For any more information please contact [email protected]

To apply for this job please visit www.linkedin.com.