Trade Marketing Manager Dark Spirits

Job Description

YOUR CHALLENGE
You will be responsible for creating/planning and delivering world class execution of brand activation for the dark spirits category either in liquor stores and in on-trade. To bring the level of channel/customer shopper expertise to the brands activations.

You will be a crucial part of one our key strategic focuses ensuring that we develop game changing purchaser/shopper marketing programs.

You will be the go-to person for the local commercial teams (sales and KAM) for all aspects relating to execution of the brand activations.

Manages local market A&P P&L for respective brands and function.

ABOUT YOU
You are a creative, passionate, driven, and collaborative team player with focus on driving for execution and delivering last mile quality.

Your entrepreneurial style means you’ll thrive on being a key contact for customers, as well as influencing internally and coordinating commercial priorities.

Your strong communication, presentation, networking, and interpersonal skills will be key to your success.

A knowledge of the liquor stores network in France will be a plus as well as the dark spirits segment.

Responsibilities

RESPONSIBILITIES – WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

In this role you will be responsible for executing the customer marketing strategy for our dark spirit brands in the French Liquor Stores & On-Trade category. Manages local market A&P P&L for respective brand and function:

* You will play a crucial role in working with the regional brand activation manager and external agencies to develop game changing purchaser marketing programs and activities to deliver growth within the French Liquor Stores & On-Trade.
* As part of this process, you will be expected to feed into and support the development of regional toolkits as well as leading specific briefs for local activation needs. This will require the writing of agency briefs both creative and Below the Line production and ongoing agency relationship management.
* You will be responsible for translating the French brand strategy to develop customer facing solutions and managing investment to maximise return.
* Building long-term relationships with key strategic customers and taking part of the Route-to-Market Liquor Stores in France
* Consults key local stakeholders on brand/category level plans and activities.
* Localises BTL activation toolkits and produces materials and services including POSM
* Assist Brand Activation Manager in the development of regional toolkits
* Maintains channel activity grids and local activity comms

Skills and Experience

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

* Relevant experience aligned to brand management, CPA, customer marketing or agency side.
* Operating at pace, being able to multi-skill effectively and being at ease leading projects are all essential skills needed to excel within this role.
* To have customer/shopper expertise/understanding
* Experienced in working with stakeholders to develop and implement clear agendas and longer-term execution plans.
* Experienced in managing stakeholders to ensure timely delivery of the Integrated Activity Plans (IAP). Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
* Experience in balancing long and short-term priorities to create efficiencies

PERSONAL QUALITIES

* You are pro-active, goal-oriented and passionate about delivering results and constantly seek to improve
* You love the consumer. You create strong positive first impressions and build those into great relationships
* You find it easy to understand the needs of others and build those into innovative solutions that delight consumers and customers and deliver bottom line results.
* Project management skills
* You demonstrate resilience by overcoming challenges and staying calm under pressure
* You demonstrate entrepreneurial thinking, looking for new ways to achieve better results