Join us in shaping the Fever-Tree Trade Marketing landscape for our award-winning range. We’re looking for a dynamic Trade Marketing Manager who thrives in a fast-paced environment and is a blend of creativity, strategic thinking, and a hands-on doer. This role will be pivotal in bridging the gap between Brand Marketing and Sales by developing actionable strategies and plans that will elevate our presence in Retail and the On-Premise sector.
Leverage your trade marketing and commercial knowledge to collaborate with regional teams, creating impactful below-the-line programs. You’ll play a vital role in supporting our commercial goals by offering actionable marketing strategies and programs, crafting compelling sales narratives, and providing insights to the Sales teams. Your efforts will be instrumental in boosting our brand’s visibility and growth within its category.
This role presents a thrilling chance to collaborate across various functions, including Global & US Marketing, Strategy & Innovation, Sales, Operations, Finance, and external agencies. Together, you’ll work with the Trade Marketing Director to conceive and introduce top-tier National & Regional Field Marketing Programs for Fever-Tree USA.
The ideal candidate will have a solid grasp of essential trade levers, using them to promote growth in both on and off-premise sectors. We’re seeking someone who’s commercially astute, data-savvy, proactive, and, most crucially, a team player. Your ability to maximize resources resourcefully and creatively for brand enhancement will be invaluable.
You’ll be based at our NYC HQ and will report to the Director of Trade Marketing. In this capacity, you’ll gain support from our dedicated Brand Marketing team, including experts in Digital, Innovation, and Asset Creation, and will liaise closely with our agency partners.
- Collaborate with the Brand Marketing and Sales teams to develop and implement effective trade marketing strategies and programs that drive brand visibility and achieve commercial objectives in the On and Off-Premise channels.
- Support the development of POS items such as displays and glassware, and marketing materials such as key visuals and sell sheets, in conjunction with the Brand Team to foster compelling narratives and promotions.
- POS Management & Liaison: Manage and liaise with the POS Warehouse and POS Agencies/Suppliers to ensure on-time deliveries, proper SKU setup in the online POS Store, accurate POS allocations for the Sales team, creation and management of the POS Buy-Book for annual purchases and coordination and management of all POS-related items.
- Coordinate the rollout and deployment of programs & materials, ensuring alignment and buy-in from internal stakeholders and retail partners.
- Monitor the success of trade marketing initiatives, sharing key learnings and best practices with the wider team.
- Support the launch of new products and innovations, ensuring successful below-the-line activations with comprehensive toolkits.
- Provide timely updates to both internal and external stakeholders, ensuring all parties are aligned and informed.
- Contribute to the development of the Annual Brand Plan, identifying category opportunities, target audiences, and activation strategies.
- Support opportunities with Spirits brands to drive commercial success from concept to completion.
- Perform core brand hygiene fundamentals.
Qualifications & Experience:
- 3-5 years of Trade Marketing Experience, with a preference for those familiar with the alcoholic beverage industry.
- Demonstrated ability to develop brand programs based on insights and analytics.
- Experience in collaborating with a wide range of stakeholders including marketing, distributors, retailers, commercial teams and external agencies.
- Proven experience in developing point of sales materials in collaboration with suppliers, both overseas and domestic. Demonstrated technical acumen, with a discerning eye for luxury aesthetics and impeccable execution.
- Highly detail-oriented and diligent, with a commitment to producing accurate and high-quality work even regardless of time constraints.
- A self-starter who is results-driven and solution-oriented, with a positive and collaborative attitude.
The right candidate will possess strong analytical and interpersonal skills, with the ability to work seamlessly across various functions. In this role, you’ll collaborate closely with the Trade Marketing Director. Your teamwork approach and proactive mindset will be essential as we jointly navigate the dynamic landscape of Trade Marketing at Fever-Tree. This is an exciting opportunity to be part of a passionate team where your contributions directly impact the growth and success of Fever-Tree. Together, we’re excited to see how you’ll help us elevate our brand in the market!
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