Teremana Tequila

Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalisco highland mountains with three expressions: Blanco, Reposado, and Añejo. Made from 100% fully mature Blue Weber Agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana is one of the most awarded tequila brands in the world. Teremana has a simple goal; to create a high-quality, responsibly sourced tequila that is accessible by everyone to enjoy. To date, Teremana is one of the fastest-growing spirits brands in the world, reaching almost a million 9L cases sold in the rolling 12 months, faster than any other spirits brand in history.

Teremana loosely translates as ‘spirit of the earth’. The Latin word ‘terra’ meaning earth, and the Polynesian word ‘mana’, meaning spirit. Teremana stands for taking care of what and whom we love. From taking care of the land where we source our agave, to the painstaking process of creating our tequila, to the people we work and spend time with.

Learn more about Teremana: http://www.teremana.com/

Select trade press coverage:

Just Drinks- https://www.just-drinks.com/interviews/dwayne-is-i…,

The Spirits Business- https://www.thespiritsbusiness.com/2022/01/the-big…

Position Summary:

Teremana Tequila is looking for a high performing Brand Manager to help drive this fast-growing brand to continued success by supporting the development of brand strategy and building effective above-the-line and below-the-line programs across the Americas.

The Brand Manager will support development of key quarterly programs, including but not limited to creative development; PR/influencer programs; shopper and eCommerce programs; and NPD launches. The Brand Manager will be responsible for analyzing the effectiveness of marketing programs, evaluating strategies, and identifying new opportunities.

Our ideal candidate is an experienced brand manager with 3-5 years of brand management experience at a world-class alcohol beverage or CPG company, ideally both. In addition, our ideal candidate has a demonstrated track record of leading projects from strategy and execution through to evaluation as well as managing a number of agencies and stakeholders.

Core Responsibilities:

Responsible for the development, execution, and measurement of marketing programs in support of the brand strategic plan:

  • Partner with the Senior Brand Manager and VP of Marketing to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs
  • Support development of quarterly programming for ATL and BTL from brief to execution to measurement
  • Partner with external trade marketing team across all POS and merchandising playbooks from design to execution
  • Support development of ATL programs in partnership with Digital Director and Social Media manager
  • Collaborate on PR activities, including building the annual press plan, from agency brief to execution to measurement, to drive A+ earned press and holistic brand & founder communications
  • Support sports sponsorship program development and execution
  • Support trade advocacy program development and execution
  • Manage annual budget to ensure proper phasing, tracking, and reconciliation of marketing A&P
  • Analyze in market performance through use of IRI, NABCA, VIP, and other data sources


  • Bachelor’s Degree is required
  • 3-5 years of progressively responsible brand management experience within the beverage/alcohol or consumer product goods industry experience in brand marketing. Spirits background preferred
  • Strong analytical and strategic thinking skills, including the ability to develop methodologies and execute analysis independently, the ability to quickly adapt and execute feedback, and the ability to identify actionable findings within the analysis and develop recommendations
  • Strong interpersonal skills and ability to build relationships with key stakeholders, 3rd party agencies, and vendors
  • Exceptional organizational skills and sharp attention to detail
  • High level of autonomy with the ability to anticipate opportunities and develop actionable solutions
  • Bold, embraces risk, and wants to solve the tough problems that other competitors may fear
  • Thrives in an entrepreneurial environment where there is not a lot of structure or too many processes
  • Commitment to problem-solving and unafraid of shifting priorities
  • Computer skills (ppt, excel, etc.). Strong PowerPoint skills are necessary for this role. Experience working with data sources such as IRI, NABCA, and VIP/iDig a plus


  • Competitive compensation package: $105k-125k + 20% bonus
  • Comprehensive healthcare, dental, and vision benefits
  • 401(k) retirement plan
  • Opportunities for career growth and development within a dynamic and fast-paced environment
  • Joining a brand strongly committed to quality, sustainability, and responsible sourcing

To apply for this job please visit www.linkedin.com.