Durham Distillery/ Conniption Gin

Conniption Gin continues to strengthen into a leading super-premium gin in the United States. To ensure we scale quickly and efficiently, Durham Distillery is hiring an experienced Sales Manager, Massachusetts State Lead. Joining the Durham Distillery team means you’ll be part of a group working hard to grow Conniption Gin into a national brand. A passion for the spirits (gin) industry, an entrepreneurial mindset, and the ability to thrive in a fast-paced environment are essential for success in this role.

The ideal candidate is a highly motivated, strategic thinker with a proven track record of success in Massachusetts in the spirits (or related) industry. This individual should possess strong leadership skills, excellent communication abilities, and a deep understanding of market dynamics.

The SM is responsible for building relationships and brand equity, awareness, and growth of our products with key accounts to achieve sales goals. This includes driving new distribution, maintaining current shelf placements, executing best in class display, and merchandising activity, securing new drink menus, well, and back bar placements. The SM acts as the daily brand ambassador with key accounts.

The position’s focus is the state of Massachusetts including focus on priority designated Boston metro area. Candidate must currently live in the Greater Boston area. Travel for this position is 85%+ with the remainder working from a home office.

The SM is responsible for coordination and administration of various sales activities related to:

  • Drive account level and distributor engagement strategy for assigned geographic area.
  • Achieve depletion and distribution targets across broad market channels and potentially assigned regional chains.
  • Off and On premise sales responsibilities, roughly split 50|50.
  • Own and grow direct relationships with a targeted number of key accounts across all channels in assigned geographic area.
  • Account management to include distribution and volume programming, brand building, training, and awareness, best in class merchandising execution, and detailed reporting.
  • Work closely with VP Sales to deliver effective pricing and programming strategies.
  • Develop, implement and maintain annual sales plan to execute and achieve daily, weekly and monthly sales targets within designated territory through excellent execution.
  • Manage the execution and track performance against the annual marketing plan and brand initiatives.
  • Grow market share in geographical territory against key competitive brands in accounts to achieve revenue, profit, and growth targets.
  • Track and analyze volume, distribution performance, and the competitive landscape to develop strategies to achieve and overcome sales challenges.
  • Own and maintain strong working relationships with Distributor selling teams.
  • Maintain regular ride-with schedule with distributor sales reps and managers.
  • Hold team meetings and trainings across geographic area.
  • Consistently acknowledge and recognize our top performing distributor salespeople.
  • Collaborate and communicate with VP Sales on all relevant business opportunities and competitive information on a regular and timely basis.
  • Advise of any sales issues or opportunities in assigned geographic area.
  • Organize and execute any industry, consumer, and distributor events within assigned area.
  • Coordinate and manage promotions agencies to execute in-store tastings.
  • Coordinate and execute on premise tastings/trainings, and gin events which may involve evening and weekend work.
  • Plan, administer, and operate geographic area within approved expense and promotional budgets.


Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.



  • Positive attitude, trustworthy, genuine character with excellent reputation
  • Displays top notch organizational, interpersonal and communication skills
  • Exceptional capacity for selling and ability to be influential with customers
  • Maintains a professional image and demeanor at all times
  • Results driven, energetic and confident personality
  • Passion for the Conniption Gin brand
  • Effective manager with proven ability to lead
  • Solid organizational and analytical skills
  • Maintains utmost flexibility for change and situational issues
  • Displays self-Initiative, motivated
  • Technical capacity; engages in self-appraisal and continuous learning
  • Highly organized; handle multiple tasks simultaneously
  • Must be able to establish immediate rapport with all levels of the team.
  • Excellent collaborator, builds teams and strengthens relationships
  • Valid driver’s license with a working and reliable car
  • Excellent communication skills in building successful business and customer relationships
  • Must be willing to travel to additional territories as business conditions warrant

Required Education and Experience

  • Bachelor’s degree in business or related degree
  • Minimum of five years’ experience in spirit sales, ideally with larger distributor
  • Computer and software proficiency including strong knowledge of MS Office (Excel, Word, Power point, Outlook) as well as experience with CRM systems.
  • Must live within Boston Metro

Benefits include:

  • 15 days vacation, 10 holidays, reasonable sick leave
  • Subsidized medical insurance (health, dental & vision)
  • 401K
  • Monthly auto and cell allowance
  • Base plus quarterly volume bonus incentives

To apply for this job please visit www.linkedin.com.