Hattiers Rum



We’re looking for a highly motivated, talented and experienced Sales Director who can hit the ground running and drive forward our lofty growth plans within our domestic market and beyond.


The Sales Director will own all aspects of sales, pricing, commercial structures and retailer JBPs. They will, ultimately, be responsible for all revenue in the business. This role will have important leadership aspects in guiding direct reports in the small sales team, as well as being involved in the commercial operations of the business.

The ideal candidate will have a background in beverage commercial sales and ideally experience in a more general business role within this sector. They must thrive in a fast-paced, dynamic environment and have strong management skills with a definite ability to see the wider picture and develop and implement strategy. The role will play a critical role in creating commercial structures and strategies to maximise the business’ ongoing growth.

The role will also be accountable for ownership of commercial data and processes around analysis of this data, leading to actionable conclusions to maximise revenue whilst protecting margins.


· Own Hattiers’ sales strategy to maximise growth in revenue and distribution.

· Manage the internal and external sales team as well as distributors to ensure that all commercial aspects are operating with consistency and maximising growth.

· Be accountable for trade marketing budgets ensuring that the business is investing in areas which maximise long term growth.

· Work with our Founder & CEO to create plans and targets to present to the board and investors.

· Ensure that the sales team meets these targets.

· Liaise with our distribution partner.

· Develop sales pitch decks and commercial propositions to open new grocery accounts.

· Develop a strategy and plan to drive growth for the brand in the On and Off Trades.

· Manage and foster the relationship with our largest trade customers.

· Provide strategic insight around joint business plans with On and Off Trade customers.

· Be accountable for approving all commercials with new customers in line with the commercial strategy that has been created.

· Own international pricing structures and strategies, including implementation of these.

· Develop Hattiers’ price promotion tactics.

· Ensure that the business is obtaining and using commercial data where appropriate, and using this data to draw actionable conclusions.

· Be prepared to travel for at least 60% of your week.

· Work with the marketing team to develop in store messaging tactics and point of sale material



· Experience in commercial or sales roles within the drinks industry.

· Experience in developing commercial strategies.

· Ability to see the bigger, strategic picture.

· Strong leadership / management experience

· Excellent commercial acumen.

· Good attention to detail and numerical abilities.


· Proactive and results-oriented mindset.

· Creative and willingness to take risks where necessary.

· Ability to prioritise and manage multiple responsibilities and tasks effectively.

· Collaborative and team-oriented approach.

· Ability to adapt to a fast-paced and dynamic environment.

· Strong ethical standards, including a belief in the Hattiers mission, and commitment to integrity.

· Not afraid to get stuck into all elements of the commercial business.

Education and Experience:

· Proven experience in sales and leadership roles.

· Proven track record of growing consumer goods brands.

· Experience in the drinks/sprits industry or similar fast-paced sectors is preferred.

You must be eligible to work in the UK.

A full, clean UK driving license is essential due to our location and the travel required within this role.

We are an inclusive employer and welcome applications from people with a diverse background.


Start Date: Q3 2024.

Salary: £65k+ per annum [based on experience] plus commission.

Travel and subsistence expenses covered.

Nature of contract: Permanent and full-time.

Base: Mothecombe, Devon with regular visits to London and open to travel throughout the UK. Flexible, hybrid working.

Holidays: 30 days per annum including flexible bank holidays and birthday off. Additional days accrued after two, three, four and five-years’ service and company downtime between Christmas and New Year.

Flexible Family Policies: Enhanced maternity, paternity, adoption, IVF leave and pay and enhanced shared parental leave and pay.

Employee Assistant Programme: A comprehensive suite of support from an (EAP) including help with physical, mental, and financial wellness at work plus qualified mental health first aiders within the Hattiers team.

Healthcare: Private dental and private healthcare insurance / Life insurance / Annual health & wellness allowance.

Other: Two days of paid volunteering per year / Employee referral scheme / Regular social and team events / Diversity, inclusion and transitioning at work policies / Breastfeeding policy / Training opportunities for professional development / Electric vehicle charge point with free charging at the office / Dog friendly office / Discounted rum, including family & friends.


To apply for the position, please apply via [email protected]. If you have a portfolio of work to support your application, please include this.

Your application should explain your motivation for the role and how your skills and experience fit the ‘key candidate attributes’ section. Do mention where you first saw the role advertised and your reason for applying.

Due to the high number of applications, those without a covering note will not be considered.

The closing date for applications is midnight on 16thAugust 2024.

To apply for this job please visit www.linkedin.com.