via MacGregor Black recruitment agency

Regional Sales Manager – Route to Market

Are you ready to take the helm in expanding brand presence and driving distribution in the dynamic on-trade Route to Market channel?

Do you thrive on the challenge of crafting innovative activation programs and bringing brands to life in national and regional wholesalers?

Excited about joining a fast-paced environment where your strategic vision and networking prowess can fuel growth and open doors to new opportunities in the beverage industry?

MacGregor Black are partnering with a global Spirits Distributor on the search for a Regional Sales Manager for Route to Market. This is a perm role to be based preferably in Midlands, Manchester, Leeds or surrounding.

Key Responsibilities:

  • Lead the implementation of brand-building strategies in the on-trade Route to Market (RTM) with 3 major wholesalers.
  • Manage a portfolio of key wholesalers to deliver on-trade RTM brand building plans and activation programs.
  • Develop and negotiate profitable commercial agreements with key customers to drive volume growth.
  • Collaborate with 3rd party sales teams to maximize brand opportunities and influence.
  • Identify and capitalise on new brand and outlet opportunities through strategic networking.
  • Plan and manage daily activities to ensure comprehensive coverage during key trading hours.
  • Support the development of the company’s prestige strategy and execute RTM business plans.
  • Direct management of RTM KAM.

What We’re Looking For:

  • Bachelor’s degree or equivalent education.
  • Strong commercial acumen and understanding of the on-trade market.
  • Proficiency in computer use, including report writing and presentation skills.
  • Demonstrated drive, resilience, and enthusiasm.
  • Excellent communication and influencing skills. Strong connections to the UK On Trade are of high importance.
  • Ability to prioritise tasks and manage multiple projects effectively.
  • Strong people management skills.
  • Full UK Driving Licence.

Salary – Up to £50k + Car Allowance + Benefits.

Please contact Kieron Hall today for further information.

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