• Full Time
  • USA

Constellation Brands

Position Summary

The Manager, National Accounts eCommerce will serve as a critical member of Constellation Brands’ Wine & Spirits organization and help accelerate the development of essential eCommerce & digital capabilities in partnership with our core National Accounts and distributors. The role will be responsible for building the eCommerce strategy across key rising retailers while leading, planning, and executing innovative digital & omnichannel tactics to help Constellation Wine & Spirits win within the emerging channel. The Manager will own relationships with key counterparts at the Distributor and Retailer, while working in collaboration with key National Accounts sales, eCommerce & marketing leaders to accomplish set sales goals.

This individual will also play a significant role in defining a scalable eCommerce sales model across regional & national retailers, evolving Constellation’s digital trade tactics, developing eCom channel insights, and working cross-functionally with Shopper, Sales, Brand, Marketing and Distributor partners. The Manager will report directly to the Director eCommerce, National Accounts.

Responsibilities

Sales

• Lead eCommerce strategy in partnership with Constellation customer teams, distributors, and key retailers to drive digital benefits of Constellation Wine & Spirits

• Define next-generation digital levers to accelerate Wine & Spirits sales and influence at major national retailers and third-party marketplaces

• Develop, sell, and implement digital-first omnichannel promotional programs to core accounts in conjunction with Shopper Marketing, Brand, and Customer teams; Develop account/customer specific promotional calendar to drive business priorities

• Provide analysis, commentary and insight around the interpretation and implications of the data and metrics, (providing the “so what?”) for the key stakeholders to take action & optimize the omnichannel business levers

• Discover & communicate wine & spirits data-driven category and portfolio insights to create incremental digital merchandising and promotions within a retailer’s eCommerce channel(s) – 1st Party and 3rd Party Marketplaces

• Advocate, educate and evangelize emerging digital, technology and shopping trends with National Sales Teams and key account contacts

• Aid in selling new and expanded distribution of Constellation Brands Wine & Spirits portfolio to key retailers

• Promote digital development & change management within the Commercial Sales Organization

• Learn, develop & implement catalog management best practices with eCommerce Catalog, including SEO, Content Optimization, and Taxonomy

• Partner with eCommerce Category Leadership to influence the trajectory of new learning tools and sell stories

• Manage budget allocations, ROI, and other financial responsibilities. Execute against account plans and retail budget in order to maximize set sales goals.

• Act as liaison (in conjunction with Omnichannel Marketing team) between the Sales team and the Brand Teams to identify new opportunities to gain share for our base business as well as support eCommerce strategic priorities

Minimum Qualifications

• A Bachelor’s degree preferred or equivalent job experience in the consumer products industry

• Demonstrated strategy and leadership capabilities to develop plans and achieve results

• A minimum of 3-5 years sales experience in the CPG or beverage alcohol industry with a minimum of three years’ experience selling to Off-Premise chain retailers

• A strong understanding of category management is required and how to create insights-based sales narratives based on syndicated and panel data (IRI, Numerator)

• Proven track record in building good relationships with retail customers, internal associates, and wholesalers

• Demonstrated ability to take the initiative to gather and use customer feedback to identify customer and market needs and challenges

• Excellent written and oral communication skills and must be able to communicate effectively across all levels of the organization

• The ability to engage and to collaborate creatively and respectfully to build a high-performance team and culture; have a “yes and” mindset that drives global, enterprise value

• Ability to travel a minimum of 20% of his/her working time, including up to 5 hours driving time.

• A willingness to try something new, to fail, and to learn from it.

Preferred Qualifications

• Sales experience in the beverage alcohol industry or in CPG for National Accounts

• Sales experience calling on eCommerce accounts (e.g. Amazon), National Accounts, or managing 3rd party marketplaces (e.g. Instacart, DoorDash, Uber Eats, Drizly, Amazon etc)

• Experience across Retail Media Networks, D2C, Shopify, Digital or Shopper Marketing

• Digital or eCommerce experience; inclusive of digital media targeting capabilities

Physical Requirements/Work Environment

• Must be able to stand, walk, sit.

• Must be able to move up to 55 lbs.

• Use hands to handle or feel; reach with hands and arms.

• Climb or balance stairs/ladders.

• Stoop, kneel, crouch or crawl; talk and hear.

• Must have close vision, distant vision, and ability to adjust focus, peripheral vision.

• Must be able to stand for extended periods of time.

• Must have a valid driver’s license, be able to drive a car and travel via plane/train as needed.

• Must be at least 21 years of age. Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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