Frey Ranch Distillery

Role: Market Manager, Frey Ranch Farm + Distillery

Reports to: Commercial Director

Location: Southern NV (Las Vegas Metro)

Frey Ranch Brand Overview


Frey Ranch Farm + Distillery is located in the high desert of Northern Nevada, just east of the Sierras. The desert yields to a lush 1,500-acre oasis of corn, rye, wheat and barley. It’s here that the journey of Frey Ranch Bourbon begins.


Frey Ranch co-founders Colby + Ashley Frey grow 100% of the grains for their whiskey on the Ranch, taking the knowledge of the past while looking to the future. The result is a creation of the best expression of the grains they so carefully and sustainably cultivate to bring Frey Ranch Whiskey to a new generation of whiskey drinkers.


Backed by significant aged whiskey inventory + a healthy A&P budget, Frey Ranch distillery is poised to lead the Farm Distillery movement and continue to build on our momentum and success, all the while having a lot of fun doing it (this is Whiskey after all!).


Job Description Summary:

·      Ability to balance long term brand-building with mid-term sales results

·      Execute key sales drivers across your assigned territory/region including distribution, back bar, and shelf visibility, displays, menus, tastings, staff training, and POS merchandising

·      Develop and maintain strong relationships with key accounts and trade partners

·      Build/manage distributor relationships within your geographical area

·      Build/manage + understanding ways of working within Casino/Resort channel.

·      Expected to be in the field on average 4 days per week visiting key accounts, working with distributors, or independently calling on accounts.

·      Educate and train distributors with a focus on building understanding and knowledge of Frey Ranch Farmers + Distillers products and brand story, as well as joint account business building and execution.

·      Serve as the communication lead between key customers, wholesalers, and internal teams.

·      Work with on premise customers to develop our brands through placements, features, menus, promotional events and staff education

·      Motivate local distributor partners to achieve incentives and execute programing across assigned territory

·      Attend and lead distributor General Sales/team meetings and presentations in market

·      Support brand initiatives and visibility efforts in the local market; source, assess and execute local events designed to drive consumer trial + awareness

·      Organize Farm + Distillery Visits with trade and key influencers to the Frey Ranch in Fallon, Nevada

·      Ensure that Frey Ranch is an active and contributing member of the local bartending community (USBG support, etc.)

·      Organizing founders’ market visits including coordinating dates and itineraries

·      Manage local POS inventory

·      Manage KARMA data entries and complete all required account surveys (pricing, POS)

·      Manage Local Marketing and T&E budgets

·      Non-traditional hours including nights and weekends. (Weeknight and weekend events, trade shows, activations, and off-premise tastings)




·      Must have liquor sales experience, background in distributor and/or supplier experience is required

·      Knowledge of spirits industry including the on & off premise, multi-unit accounts and the three-tier distribution system

·      Knowledge of On Premise/Casino & Resort a plus

·      Exceptional communication and time management skills; liaise confidently with internal team and distributor representatives

·      Must have deep knowledge of the whiskey category and competitor brands

·      Budget management

·      Strong presentation skills

·      Proficient in MS Office and Google Workspace





·      Bachelor’s degree and/or minimum of 3 years of experience in alcohol industry sales

·      Proficient computer skills including PowerPoint, Excel, and Word

·      Strong relationship-building skills

·      Excellent communication and presentation skills

·      Strong planning & organizational skills

·      Demonstrated success building partnerships across organizational boundaries

·      Ability to generate creative solutions under deadlines and work in a fast-paced environment.

·      Ability to collaborate and take direction from supervisor as well as the executive team and founders

·      Flexible, detail-oriented, and able to manage multiple projects independently and with a team.

·      Strong ability to self-manage and manage schedule to achieve results

·      Entrepreneurial Mindset

·      Willingness to Travel

·      The candidate must reside in the territory

·      A valid driver’s license


Desired Personal Attributes

·      Proven ability to balance relationship-building with selling efforts

·      Someone who shares Frey Ranch’s team values of working hard, day-in and day-out but also taking the time to celebrate our success

·      Accountability: Works autonomously and delivers against established brand and sales goals

·      Consumer Orientation: Understands consumer targets and how brand and channel fit with consumer motivations by occasion

·      Professional Demeanor: Is timely for all meetings, dressed appropriately, always practices responsible drinking habits, and prepares for meetings in advance.

·      Ability to work in a dynamic start-up environment, sometimes with very little direction or structure



Essential Physical Functions



·      Strong oral and written communication skills

·      Enters and locates information on computer

·      Creates documents, reports, and event recaps

·      Ability to lift & carry weight in excess of 40 lbs

·      Ability to sit/stand for prolonged periods of time, often long periods in a vehicle

·      Ability to pick up and transport Point of Sale (POS), event equipment, and product




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