Head of Grocery Sales

🔎Head of Sales – opportunity
📍Central London – Team do 4 days a week in the office (with some flex)

I am starting the search for a newly created role within a growing SME drinks brand – this won’t suit a established Head of Sales or Sales Director but more a Senior National Account Manager or Commercial Manager looking for their first leadership role.

Must have FMCG experience and experience in managing Top 4 Grocery mults.

Further information on the advert below. Apply via the advert or send me your CV to [email protected]

Head of Grocery Sales | SME Drinks challenger brand that is scaling

📍Location: Central London, office based with flexibility (3-4 days contact days)

🔺Base salary of up to £75,000 + package

Are you a Senior National Account Manager ready to take the next step into a broader commercial leadership role?

We’re partnering with an exciting FMCG brand as they enter a pivotal stage of growth. Already listed with major national retailers including Tesco, Waitrose and Ocado, the business is scaling and looking for a commercially driven sales leader to help shape its next chapter.

This business has spent years building a remarkable product, establishing a premium reputation and securing distribution. Now, with significant retail momentum behind it, it’s looking for someone to help lead the next phase of growth.

Why this role?

You’ll own key retail relationships, drive commercial strategy, lead negotiations, manage P&L performance and have direct influence on the future direction of the business.

You’ll also gain people management experience from day one, leading an On-Trade National Account Manager while helping shape what the wider commercial team looks like as the business grows.

For the right person, this is the perfect step-up opportunity from Senior NAM or Controller level into a commercial leadership role.

What you’ll be responsible for

• Leading the commercial strategy across Grocery, Wholesale, Amazon and On-Trade channels
• Owning relationships with major UK retailers and key distribution partners
• Driving sales, profitability and market share growth across existing and new accounts
• Managing trade spend, promotional investment and channel P&L performance
• Using data and category insight to influence retailer strategy and unlock growth opportunities
• Coaching and developing a direct report responsible for the On-Trade channel
• Working closely with marketing, operations and leadership teams to deliver business objectives
• Contributing to wider strategic planning as part of the senior leadership team

About you

We’re open to people stepping into their first Head of Sales position, provided you’ve built a strong track record within FMCG, heavily weighted towards Top 4 Grocery Mults, and know how to deliver results.

You’ll likely bring:

• Experience managing major grocery accounts within the UK retail landscape
• Strong commercial acumen with ownership of budgets, forecasting and profitability
• Confidence influencing senior buyers and negotiating complex agreements
• A hands-on approach and willingness to operate at both strategic and operational level
• Experience in a challenger, scale-up or entrepreneurial environment
• The ability to turn retailer and market data into actionable commercial plans
• A growth mindset and genuine desire to help build something special

Drinks experience would be advantageous, but we’re equally interested in outstanding commercial talent from adjacent FMCG categories.

What’s on offer?

• Discretionary bonus
• Share options
• Pension contribution and life assurance
• 25 days holiday plus birthday off
• Hybrid working
• Dedicated development support and annual training budget
• Genuine progression opportunities as the business continues to scale

The opportunity

The brand has already secured national listings and with significant investment behind growth plans and ambitious expansion targets ahead, this is an opportunity to make a visible impact in a business where your contribution will shape the future.

If you’re a high-performing Senior NAM, National Account Controller or Commercial Manager looking for your next challenge, we’d love to hear from you.