• Full Time
  • UK

Sazerac UK

This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World. The Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits including Southern Comfort, Fireball, Paddy Irish Whiskey and Sheep Dog Peanut Butter Whiskey.


Since 1850, Sazerac Company has thrived as an independent, American family owned company with operations in the United States and around the world. Since 2008, Sazerac has experienced double-digit growth every year! We attribute our success to a unique blend of our history, culture, brands, relationships, innovation, technology, and most importantly, our people. Whether you are a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Sazerac UK is the UK subsidiary of the Sazerac Company and now ranks among the top 10 spirits companies in the UK. As one of the UK’s leading spirit distributors and brand builders we represent an award-winning range of Sazerac owned and third-party agency spirit brands. Our enviable, diverse portfolio of award-winning brands include the UK’s fastest growing bourbon brand, Buffalo Trace, the powerhouse brand Southern Comfort and the hottest shot brand in the UK, Fireball. We are proud to build partner spirits brands in the UK including the number 1 sambuca, Antica sambuca, the fastest growing shot brand, Tequila Rose and the number 1 independent super premium flavoured gin, Warner’s.

We have a highly passionate and motivated team of industry experts working across multiple functions including Sales, Marketing, Finance and Operations. Our reach extends across all alcohol channels in the UK and our key to success is building long term partnerships with some of the best operators in the industry to bring our brands to life. We’re proud to say we do things a little differently to other drinks companies, highlighted by our belief in bringing the right brands to each consumer through a multi-faceted and flexible approach. An approach which allows us to work with a wide array of brands from category leaders to new, incubator brands.

The UK Head of Field Sales leads, motivates, develops and manages a team of Business Development Managers (BDMs) to deliver brand and commercial objectives across the on trade with a focus on independent free trade and small managed retail groups within priority geographies. They actively contribute towards the development and implementation of the on-trade sales strategy. They exploit data-led routing, capability development, on trade segmentation and reporting routines to accelerate growth and ROI from their channel. They co-ordinate with the commercial team cross functionally to deliver brand building dominance in identified geographies across all trade channels and appropriate media touchpoints. They will develop a market-leading team, ensuring the best performance tracking is in place to continually improve effectiveness. The role reports to the UK Sales Director.



Position Title:

UK Head of Field Sales

Reports To:

Sales Director


  • Deliver a market-leading field sales team within the UK on-trade.
  • Lead, motivate, develop and manage a team of Business Development Managers (BDMs) to deliver brand and commercial objectives across the on trade with a focus on independent free trade and small managed retail groups within priority geographies.
  • Contribute to the development and on going optimisation of the on-trade sales strategy.
  • Identify, lead and deliver on trade commercial projects through their team and the cross-functional commercial team.
  • Recommend and exploit data sources and market segmentation to optimise business unit effectiveness and ROI.
  • Develop and manage reporting routines and systems to accelerate growth and ROI from their business unit.
  • Work with the commercial team cross-functionally to deliver brand and customer objectives across the UK and within priority geographies.


Creative, ambitious, growth mindset.

Drive for results.

Strong Accountability

Team player as well as being self-directed

Ability to manage multiple projects at one time

Excellent analytical, interpersonal, communication, negotiation and presentation skills

5+ years excellent sales experience, development, skills and demonstrable results.

Previous field sales team management and demonstrable results.

Ability to travel throughout the UK and willingness to work non- traditional hours (evenings) to see brand activity in customer venues.

Good MS Excel and PowerPoint Skills and competence in manipulating data

To apply for this job please visit www.linkedin.com.