Head of Brand and Communications

Are you ready to lead a transformational journey in the heart of Scotland’s food and drink industry? We are looking for a dynamic and visionary Head of Brand & Communications to take the helm at Scotland Food & Drink (SF&D) and drive our growth to new heights!

As the Head of Brand & Communications at SF&D, you will hold a pivotal leadership role in shaping the future of our organization. Your mission is to amplify our reputation, communicate our strategic objectives, and foster industry growth. You’ll be at the forefront of building a cohesive “one team” approach within SF&D and its partner network:

• You’ll guide our Brand and Communications Team in aligning with our strategic partnership strategy for SF&D’s growth.
• Develop a compelling organizational and partnership identity, ensuring a consistent tone of voice that positions us as industry leaders and enhances membership retention and acquisition.
• Collaborate with brand communications and marketing teams across the SF&D Partnership to spread the “Sustaining Scotland, supplying the world” message across all channels.
• Create an effective brand positioning and portfolio strategy that ignites enthusiasm among stakeholders and partners.
• Launch and promote the new national food and drink brand within our network, emphasizing Scottish provenance on a global scale.
• Lead SF&D’s events strategy, building our reputation and ensuring a consistent and engaging approach.
• Establish strong, enduring relationships with internal teams, partners, and external stakeholders.
• Proactively shape media agendas and maintain positive relationships with key media outlets.
• Collaborate with various departments to ensure our communications are informed by insights.
• Motivate and develop the Brand and Comms team, aligning personal objectives with our strategic goals.

We are seeking a seasoned professional who can:

• Forge strong working relationships with internal teams, external partners, agencies, and media contacts.
• Demonstrate organisational and leadership skills, preferably with board-level engagement experience.
• Bring a track record of building powerful portfolio strategies and inspirational brands across multiple markets and channels.
• Craft compelling written content, from press releases to industry reports.
• Develop strategic partnerships, ideally in both public and private sectors.
• Understand how branding and communications support an organisation’s growth and purpose.
• Manage multiple projects with multiple partners simultaneously.
• Think creatively to maximise budgets and effectively manage partner agencies.
• Have an interest in and understanding of the Scottish food and drink industry.
• Possess knowledge and experience in digital marketing and social media to drive awareness and engagement.
• Grow and lead high-functioning brand, communication, and marketing teams, championing both individual and team development.

If you’re passionate about elevating the Scottish food and drink industry, if you thrive in a dynamic and collaborative environment, and if you’re ready to lead the brand and communications efforts at Scotland Food & Drink to new heights, we want to hear from you!