Lucky Saint

The Opportunity:

We are looking for an experienced Grocery NAM to join the team at Lucky Saint as we continue our mission to become the world’s defining alcohol-free beer.  In this role you will be managing some of our most important and biggest off trade accounts, building exceptional relationships with our customers and helping Lucky Saint outpace the competition and grow the category.

We are a team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business. We’re interested in people who want to spearhead a revolution in the industry with us, who are curious, entrepreneurial, commercial and restless to make magic happen.

Our founder, Luke Boase, launched Lucky Saint in late 2018 with an ambition to change the perception of alcohol-free beer and the drinking experience, worldwide. Since the launch of our 0.5% Superior Unfiltered Lager, Lucky Saint has become the UK’s #1 dedicate alcohol free brand, won The Grocer’s Gold Award for Drinks Brand of the Year in 2023, receiving widespread support and appreciation from  top industry professionals, the UK’s best operators, and the media.

A day in the life in this role: start the day by meeting one of your key customers to sell in commercial and activation plans to make Dry January 2024 the biggest yet both in store and online. This could be followed by you leading catch ups across the business with supply, category and marketing as they help you prepare to land your exciting plans. You could then stop for a bite to eat in The Lucky Saint Pub and a stroll around Regent’s Park before heading off to an industry event where you’re representing Lucky Saint and are an expert and ambassador for the world of No and Low. You finish up the day with a few store visits to see what’s new in store and write an engaging post on Linkedin about the event you attended to help drive awareness of the category and Lucky Saint within your growing network.

Salary Range: £45k – £50k

Key Responsibilities:

  • Account management: Manage some of our key customers in Grocery and Convenience
  • Growth: Deliver growth that will outpace the market and our competition
  • Relationships: Create and maintain exceptional relationships with customers and internal functions
  • Leadership: Lead internal cross functional workings alongside Category, Supply, Marketing, Finance
  • Joint business plans: Build JBPs that excite our customers and deliver sustainable growth for our customers and Lucky Saint
  • New customers and avenues for growth: Strive to open up exciting new customers within the Grocery and Convenience landscape.
  • Ownership and accountability: Of your customer P&Ls


Who you are:

  • Experience: You have at least 2 years’ experience within FMCG and have already managed National Accounts
  • Curiosity: You are a brilliant listener, who seeks to understand more about our retailers and how we can help them win
  • Tenacity: You never give in; you find a way to win in the right way and don’t stop at the first no
  • Accountability: You thrive on accountability, are empowered to lead and own your customers
  • Commercials: You have brilliant commercial understanding of the PandL and know how to sell and negotiate like a pro (ideally trained in Sales and Negotiation – GAP, Sentinel etc)
  • Devil in the detail: You have an eye for detail and are experienced at accurate forecasting
  • Category: You understand category data and can create compelling category-based sell ins
  • Adaptable: You are comfortable working in a fast-paced environment and can juggle competing priorities
  • Rapport: You can build excellent rapport with customers and colleagues to help build trust and achieve outstanding results
  • Story telling: You can simplify complex messages into a clear, concise, exciting story
  • You are passionate about the Low and No/alcohol sector and helping the world drink better


What’s in it for you

  • £salary range depending on level of experience
  • Annual bonus based on company and individual performance
  • Vitality Health Insurance
  • 25 days holiday + 8 bank holidays
  • 3% employer pension contribution, 5% optional employee contribution
  • Life insurance
  • Employee Assistance Program
  • Share options
  • 20 x Lucky Saint allowance per month!
  • Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint
  • Flexible working

At Lucky Saint we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to our success. Our employees help us make a difference and grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. To help on this journey, we’d like to invite you to fill out this voluntary survey so we can measure and continue to improve our DEI work. It’s completely optional and cannot and will not affect your job application in any way. It’s also 100% anonymous, and is not linked to your name, identity, or application.

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