International Beverage

Denholm’s premium spirits client is a dynamic and forward-thinking organisation with a diverse portfolio of globally recognised brands. The team are committed to delivering excellence through innovation and strategic brand management. As they continue to expand the portfolio’s horizons, they are looking to add a highly skilled and motivated Global Senior Brand Manager to join Marketing team.

The newly created Global Senior Brand Manager will play a pivotal role in managing and nurturing the flagship brand within the portfolio. Your primary responsibility will be to develop and execute long-term strategic brand and New Product Development (NPD) plans across both domestic and international markets.

Main Responsibilities:

  • Brand Champion: Advocate for your brand across the organisation, ensuring alignment with the brand vision and values.
  • Global Brand Strategy: Lead the development of a comprehensive, long-term (3-5 year) global brand strategy that drives growth and innovation.
  • Strategic Planning: Collaborate closely with Regional Sales Directors and Channel Marketing teams to propose, develop, and gain buy-in for brand strategies across key markets.
  • Consumer-Centric Marketing: Develop marketing communication strategies that prioritise consumer insights, ensuring the brand resonates with target audiences.
  • Stakeholder Management: Coordinate with internal stakeholders and external agencies to deliver brand objectives efficiently.
  • Market Insights: Research and monitor market trends, identifying new opportunities and informing strategic decision-making.
  • Pricing Strategies: Create competitive and sustainable pricing strategies to maximize brand profitability.
  • Innovation Leadership: Take the lead in defining the long-term innovation strategy for the brand, staying ahead of industry trends.
  • Customer Relationships: Build and nurture relationships with key customers and distributors, understanding their market needs and developing supportive plans.
  • Team Leadership: Lead and develop an Assistant Brand Manager, providing guidance, support, and motivation for outstanding performance.

This is an outstanding opportunity to work and grow a global powerhouse brand. Please get in touch with Steph Buckley at Denholm to find out more detail.

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