Digital Marketing Manager

KBE Drinks are looking for a Digital Marketing Manager to support the Marketing Department and help deliver our objectives.

We are proud to deliver some of the world’s most exciting alcohol brands into the hands and mouths of UK consumers. As a Sales, Marketing and Distribution business founded nearly thirty years ago, KBE has curated an intriguing and differentiated portfolio of brands from all over the globe including Kingfisher from India, Sagres from Portugal, Dos Equis from Mexico and Sapporo from Japan. In recent years, we have also brought several new brands to market, including Peacock Exotic Ciders, Makai Polynesian Rum and 5 Walla Chai Liqueur.

At KBE Drinks, we recognise that the digital landscape has become an integral arena for reaching and engaging with our audience. As we navigate the exciting yet challenging realm of marketing our prominent brands with resource constraints, the role of a Digital Marketing Manager takes centre stage in our strategic vision. This is the ideal role for a candidate who is looking to shape the digital presence of an exciting and diverse range of alcohol brands.

Responsibilities

As Digital Marketing Manager, your primary responsibility will be delivering stand out management of our brand’s social media channels.

Social media responsibilities:

• Work with our Brand Managers to set a social media strategy that aligns with their annual brand plans and initiatives

• Creation of social platforms for any NPDs

• Create stand out content using Canva/Adobe CC

• Grow our content asset library (inclusive of photography, video and motion graphics)

• Acquire brand collaborators and ambassadors

• Set and drive follower/engagement growth targets for all of our channels

• Oversee content scheduling and community management with the support of the junior marketing team

• Implement and monitor paid social media ad campaigns

• Monitor and respond to social media trends

• Generate weekly reports using our analytic tools and providing analysis on outputs

Other responsibilities:

• Manage our Digital Marketing Budget

• Manage our digital inventory (inclusive of websites and e-commerce platform)

• Managing SEO optimisation and paid search strategies

• Stakeholder management (both internal and external)

• Present digital initiatives to our sales team and wider business

• Brief and manage third-party developers, designers and agencies

• Manage email campaigns and mailing lists

Key behaviours

• An ability to own and shape your role

• Be a leader and clear communicator

• Drive change through innovative and creative ideas

• Be able to give and receive constructive criticism

• Able to take the initiative and add value beyond your job description

• Be a “safe pair of hands” by prioritising your workload and manage multiple tasks under pressure

• Be honest, transparent and solutions driven

• Demonstrate a strong work ethic

• Be accountable for your own workload and ensure projects reach their conclusion

• Highly detailed

• Able to work with other teams and departments with a positive attitude

• Be a pillar of support

• Commercially and analytically minded

Requirements

All candidates must:

• Have a minimum of 3 years’ experience in digital marketing

• An expert-level of social media management and paid digital ad campaigns

• Have an in-depth knowledge of digital analytical tools and SEO

• Strong knowledge of numerous CMS platforms

• Be able to manage budgets

• Be excellent at content creation and copy writing

• Demonstrate ability to multi-task and adhere to deadlines

• Have knowledge of Adobe CC and/or Canva

• Possess excellent knowledge of MS Office

Advantageous:

• Degree educated

• History of people management