Virgin Wines

Job Role Summary: Leveraging the vast amount of customer data we hold to create analysis and insight across the business to add significant commercial benefit to the company.


About the job: This is a fantastic opportunity to join an exciting brand where data is at the heart of everything we do! We are looking for a highly motivated, forward thinking, commercial minded and experienced individual to join the successful Marketing team to manage database marketing functions within the business.


This position, reporting to the Head of Marketing Analytics, is a key role within the business relied upon by all sales channels to provide relevant analysis and insight to be used to add significant commercial value.


We rely heavily on email marketing so there is a focus on that channel but the successful applicant will be able to work with all channel owners across digital, outbound telesales and our website to optimize our marketing activity.


We offer a hybrid working environment with office space in a Grade 1 listed building a short walk from the city centre. We pride ourselves on having a fun, friendly and supportive company culture keeping customers at the heart of everything we do.

Job Description

1.      Work proactively with other departments to manage analysis and insight requirements to optimise commercial opportunities

2.      Work with our data warehousing team to ensure the smooth running of data imports into our Salesforce platform and associated processes that power customer journeys across various sales channels

3.      Works within the team to optimise customer experience and product targeting in order to maximise customer retention and value

4.      Create and manage Salesforce Reporting suite across the business

5.      Data management campaign and selection

6.      Data management of the telemarketing function providing leads and analysis


Key Tasks and Responsibilities

1.      Produce and maintain reporting dashboards for channel owners to track KPIs

2.      Lead on all ad hoc data/insight projects

3.      Use of data modeling, predictive modeling and analytical techniques to create actionable insights

4.      Analytics, Reporting and benchmarking of Marketing KPIs

5.      Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics that support key business decisions

6.      Perform ad-hoc analysis on performed split tests, testing different audiences responses to different offers, helping shape future campaigns

7.      Management of campaign data selection and preparation

8.      Management of automated campaign activity

9.      Management of Telemarketing/ Recruitment and Events requirements from an analytics and reporting focus

10.  Support of email delivery, Salesforce Marketing Cloud and Everest (Validity) deliverability platforms




1.      4+ years experience working as a data analyst or an equivalent role

2.      2+ years experience working with Salesforce/Salesforce Marketing Cloud as a platform to deliver customer communications

3.      Advanced knowledge of SQL [MySQL] for ad-hoc analysis and data management


Personal Qualities:

The successful candidate will demonstrate that they are customer focused, highly analytical, and are focused on assisting all departments with data requirements to deliver tangible results.


We are looking for someone who is enthusiastic, energetic, resilient, highly motivated, ambitious, fun loving and passionate about Virgin Wines.



Pay Scale:

£35,000-45,000 dependent on experience

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