Job Title: Country Manager UAE

Location: Dubai

About Us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and reward them with the career-defining opportunities that they deserve.

Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need world’s very best people.



Diageo has newly established MENA as a standalone market within Europe next to 5 other entities: Northern Europe, Southern Europe, Eastern Europe, GB and Ireland. MENA primordially a whisky market and has one of the highest market share & brand equity for Johnnie Walker.

Currently distributing to 12 diverse markets, the region is split in 3 different sub-regions:

Gulf (UAE, Qatar, Saudi, Bahrain, Oman, FTZ), Levant (Jordan, Lebanon, and Iraq) and North Africa (Morocco, Tunisia, Egypt, Algeria).

The country manager UAE will manage all 3 channels: UAE On-trade, Retail and E-commerce.

MENA headquarter is in Dubai while Beirut Operations is run from Lebanon Hub.

Purpose of the role

  • The Country Manager UAE role is a key member of the Gulf Org Structure.
  • You will be responsible for implementing commercial strategies and bringing to life all brand plans while driving value market share and exporting standard processes to Diageo global.
  • You will be in close contact with the distributor’s marketing team to ensure a close, trustful, and fruitful relationship is in place with both the distributor and customers (trade).
  • The role needs to build connections with influential people in the trade, bartenders, outlet managers and business owners demonstrating on the fact that Diageo is present and close to the market.

Top Accountabilities

  • Implement UAE market strategy to optimize growth opportunities, market share win and profit enhancement.
  • Build strong relationship and bring value for customers by locking commercial deals and build JUBP with Diageo’s distributor and top customers, driving sustainable and profitable growth across the value chain.
  • Prepare for QBRs with distributor with a clear set of action plan.
  • Generate ideas grounded in a deep understanding of customer requirements and manage them through to successful execution
  • Deliver brand performance targets, in terms of volume, net sales and market share, which are in line with UAE commercial strategy.
  • Lead on the forecast submission for the market.
  • Implement an omnichannel strategy ensuring a cohesive consumer experience across all channels (e-com, on trade and off trade).
  • Lead the relationship with key and relevant partners (external and internal), especially distributors while keeping a sustainable, mutually profitable and strong partnership.

About You

  • 6-8 years of successful experience in commercial function in matrixed environments with FMCG blue chip multinationals
  • Experience in managing direct customers and
  • Essential commercial insight and experience. Preferable if gained through cross-functional working. Demonstrates numerical and financial skills.
  • Proven ability to persuade, influence and build credibility with all levels and all functions.
  • Strong Analytical, persuasive selling, negotiation, and decision-making skills.
  • Excellent relationship building skills.
  • Track record in executing effective commercial strategy in a competitive environment while ensuring strong brand presence and leadership.


  • Unique Family Leave opportunity
  • Opportunity to work across market and cultures
  • You will deal with world class brand portfolio
  • Additional benefits such as housing allowance, school fee reimbursement, car/ transport allowance
  • Product Allowance to purchase company products


This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”! This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

To apply for this job please visit www.linkedin.com.