Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the C&C Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.
Our ambition is to be the pre-eminent integrated brand led drinks distributor serving the UK and Ireland drinks markets and to support that we are looking to appoint a first Group Chief Marketing Officer (“CMO”). The purpose of the Group CMO at C&C Group is to drive a step-change in our brand building and innovation programmes by bringing to market exciting, profitable, and unique brands that complement our customer and consumer offerings, using our entire array of brand building assets. Key to brand building and brand innovation will be the use of experiential and digital marketing that challenges the status quo and industry norms, adding tangible value for stakeholders, maximising measurable return on investment in brand investment decisions.
The role holder will be a new appointment to the Executive Team and will report directly to the Chief Executive Officer (“CEO”) working with all members of the Executive Committee.
We are open to this role being based in our Glasgow, Dublin, London or Bristol offices with travel as and when required to visit teams.
About the role
In partnership with the Executive Team, you will develop a clear Group strategy for C&C’s core brands, that underpins the delivery of the business strategy. You will lead new product development and innovation, informed by market trends and consumer behaviour. Working closely with our Trade Marketing Team you will drive a step change in our Group digital marketing, with a particular focus on social media, to drive market share across all our core brands.
You will work closely with both the Chief Commercial Officer (“CCO”) and Chief Operating Officer (“COO”) to develop strategies for C&C’s relationships with licenses brand owners, which support short and medium-term profitability.
You will be able to lead the development of annual and long-term business plans for brands and marketing, ensuring the alignment with strategy and take overall responsibility for setting and approving area budgets that achieve operational strategy.
You will be a strong leader with the ability to Inspire a large and diverse marketing workforce. You will develop, empower, and engage your team to achieve extraordinary things to support the organisation’s business goals and to drive personal growth and learning for all team members.
You will have experience of conceptualising, delivering, and executing Group marketing strategies in large, consumer packaged goods businesses, delivering market share revenue and brand success. Experience of building and managing complementary brand portfolio is a given, along with proven digital marketing experience, and as a result, an ability to raise the bar for our business.
You will have excellent stakeholder experience up to Board level and proven experience as a member of an Executive Committee or Senior Leadership Team in a similar type of business.
Seeing future possibilities and translating them into breakthrough strategies, along with creating new and better ways for our business to be successful is what drives you to go above and beyond.
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