Brand Manager – Wine

As you would expect from a FTSE 250 business, there are many central and shared services roles that keep the business running behind the scenes and work across all our group businesses. From roles in Marketing, HR, Legal, Finance, Health & Safety, Technical, and Technology and Transformation, these functions provide the skills, expertise and business support required to power our businesses across the UK and Ireland and to work alongside our Board and Executive functions to continue to operate a healthy and profitable business for our colleagues and our shareholders.

About the Role

This is a fabulous opportunity to join C&C Group PLC, the UK’s largest multi-channel specialist wine distributor incorporating Matthew Clark, Bibendum, Bibendum Off-Trade, Walker and Wodehouse and Tennant’s Direct. You will work with some of the most exciting and ambitious wine brands, playing a vital role in shaping their UK business. Working as an extension to the brand owners’ teams within the Wine Agency Marketing team at C&C PLC you will be a guardian of brand identity and positioning within the UK.
You will work cross-channel and across all of the group’s routes to market to fulfil the brand owner’s ambitions in line with the wider C&C group wine strategy. You will own the end-to-end delivery of the marketing strategy and will work closely with the Head of Wine Agency Marketing to measure the ongoing success of all activity. This is a diverse and exciting role that will require some oversees travel and the opportunity to immerse yourself in some of the world’s leading wine producers.

Key Accountabilities

Become an extension to the parent brand team to build a UK brand franchise.
Be a guardian of supplier brand identity, values, vision and mission in the context of the UK market and C&C strategy.
Support the everyday functions of the brand owner in the UK market.
Communicate C&C updates to suppliers.
Help in the preparation for key meetings: presentations, sales performance, data analysis.
Develop and implement the UK brand plan within the broader UK marketing strategy.
Own and manage the marketing calendar.
Collaborate with the parent brand to deliver the content strategy within the C&C organisation to drive awareness and understanding of product range and positioning.
Working with the brand and C&C’s comms teams manage the brand communication strategy internally and externally.
Take full responsibility for A&P spend and budgeting.
Work with digital and ecommerce to plan social, ecommerce and digital campaign activity.
Negotiate investment / support from supplier brands to support the promotional cycle and build competitive promotions for our customers.
Use data and insights to track the performance of your brands and isolate / identify opportunities for growth by customer segment, region, channel and route to market.
Measure marketing campaign performance to track ROI and KPI performance.
Track competitor activity across all channels.

About you

Marketing qualifications (CIM / degree) desirable.
Wine industry qualifications WSET or equivalent (desirable).
French / Italian / Spanish an advantage but not essential.
Please see attached for full job description and person specification

About Us

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.

C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at [email protected]. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/