Brand Manager (Spirits)

Position Responsiblities & Requirements

Business Outcomes:Run – the day to day execution of programs, projects and/or services, troubleshoots inquires

People and Teams:Directs the work of others and has full authority for hiring, performance, development and disciplinary action

Know-How:Advanced knowledge of departmental policies, procedures and best practices

• Local category & brand growth plan
• Commercial activity plan and activation
• Below the line stewardship & commercialization programming and tactics, namely:
• On/Off Premise commercialization strategy
• Equity programming
• Seasonal programming
• Sell tools & sell-in stories.
• Innovation implementation and volume planning.
• Oversee budget, performance reporting, agency roster management, and adaptation of local assets as applicable.
• Lead all internal & external education projects on the spirits portfolio and drive culture within the MACS team.
• Diagnose, interpret, and report brand performance both commercial & equity within the US.

Own:

• Local brand growth plan and strategic commercial delivery
• Interagency management

Influence:

• Above the line commercialization strategy, planning, activation, and reporting.
• Innovation Commercialization
• Consumer engagement platforms for the brand

Veto:

• Creative
• Innovation

Qualification & Skill Requirements

Experience Category: 4 to 6 yearsExperience Description:

• Autonomous self-starter with strong internal drive
• Strong analytical skills, ideally with IRI or Nielsen data experience
• Strong organizational and communication skills
• Minimum 5 years progressive experience in brand management within the CPG industry
• Previous spirits experience is preferred.

Skills:

• Drives growth & outcomes.
• Takes ownership.
• Uses data in decisions.
• Collaborator, works well with others.
• Team player, actively partakes in growing Mark Anthony’s culture.

Education Qualifications:Bachelor’s Degree