Mark Anthony Group

Position Responsiblities & Requirements

Business Outcomes:Run – the day to day execution of programs, projects and/or services, troubleshoots inquires

People and Teams:Directs the work of others and has full authority for hiring, performance, development and disciplinary action

Know-How:Advanced knowledge of departmental policies, procedures and best practices

  • Local category & brand growth plan
  • Commercial activity plan and activation
  • Below the line stewardship & commercialization programming and tactics, namely:
  • On/Off Premise commercialization strategy
  • Equity programming
  • Seasonal programming
  • Sell tools & sell-in stories.
  • Innovation implementation and volume planning.
  • Oversee budget, performance reporting, agency roster management, and adaptation of local assets as applicable.
  • Lead all internal & external education projects on the spirits portfolio and drive culture within the MACS team.
  • Diagnose, interpret, and report brand performance both commercial & equity within the US.


  • Local brand growth plan and strategic commercial delivery
  • Interagency management


  • Above the line commercialization strategy, planning, activation, and reporting.
  • Innovation Commercialization
  • Consumer engagement platforms for the brand


  • Creative
  • Innovation

Qualification & Skill Requirements

Experience Category: 4 to 6 yearsExperience Description:

  • Autonomous self-starter with strong internal drive
  • Strong analytical skills, ideally with IRI or Nielsen data experience
  • Strong organizational and communication skills
  • Minimum 5 years progressive experience in brand management within the CPG industry
  • Previous spirits experience is preferred.


  • Drives growth & outcomes.
  • Takes ownership.
  • Uses data in decisions.
  • Collaborator, works well with others.
  • Team player, actively partakes in growing Mark Anthony’s culture.

Education Qualifications:Bachelor’s Degree

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