Diageo

Role Dimensions

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. You will have one foot in today and one foot in tomorrow, as you balance in- year performance delivery (P&L, Market Share, Brand Equity and Consumer Penetration) with the vision, strategy and creativity to ensure the long-term success of our brands.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, you’ll be celebrated and supported in our inclusive culture.

Guinness is one of the most iconic brands in the world, and is enjoying a period of exceptional growth and cultural magnetism in GB. Standing on the shoulders of giants, you will be part of a small, higher-performing team responsible for shaping the future of Guinness in GB, and have the opportunity to get involved in broader marketing department or total business projects in areas such as culture, capability and ESG.

The legacy of great marketing on this brand is unrivalled and we are looking for an exceptional marketer who is creatively brave and commercially astute, who can leverage strong interpersonal skills to get things done in a large, matrixed organization by collaborating efficiently with a variety of cross functional teams and agencies.

Although there are some core areas of responsibility for this role, there is no shortage of opportunities to be involved other aspects of the brand plan and this is likely to flex over your time in the role to support your personal development as well as business needs. The majority of your time will be spent on the following critical brand priorities

  • Innovation Execution: Own and drive the 360 execution plans of key innovations including Guinness 0.0 and Guinness Nitrosurge.
  • Media Plan Delivery: Lead the execution of our media plans, working closely with both the media agency and creative agencies to ensure we are executing creativity with precision.
  • Digital Transformation: Be a key leader in driving digital transformation on Guinness, ensuring we are pioneering the latest technology and harnessing data and rich insight to drive growth.

Leadership Capabilities Required

Win through Execution

  • High standards of delivery: High energy and ambition to achieve successful outcomes
  • Holds self and others to account – self reflective and honest in assessment of their own performance
  • Balances analysis and execution and adjusts thinking in the face of new information
  • Actively spots opportunities or issues and identifies which are urgent and important
  • Generates a range of workable solutions, decides what should be done and takes action

Shape the Future

  • Sees the big picture and possibility from multiple angles and through a creative lens
  • Frames issues in a way that creates clarity and incorporates others’ best thinking
  • Accurately digests large amounts of information and breaks down complex problems thoroughly
  • Challenges themselves and others to take on new or unfamiliar tasks and ways of working

Inspire through Purpose

  • Finds broader meaning in their work and aspires to make a significant difference
  • Reads their environment and understands how culture and context influences people’s perspectives
  • Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
  • Communicates in a compelling, persuasive and impactful way
  • Draws on a variety of influencing styles to engage different audiences

Invest in Talent

  • Displays confidence in their ability to meet challenges and succeed
  • Maintains belief and optimism and bounces back quickly from setbacks or failures
  • Demonstrates a realistic and thoughtful awareness of their own capabilities
  • Proactively seeks feedback and development for growth and takes action

Ideal Experiences / Qualifications / Capabilities

  • Minimum 3 years of relevant marketing experience
  • Deep personal accountability for performance – humble and open to feedback, eager to learn and develop
  • Creative marketer, ability to demonstrate strong marketing judgment across different marketing disciplines
  • Commercially savvy – understands P&L drivers and how to influence sales teams and customers
  • Deep curiosity – fascinated by consumers, customers and culture
  • Values-driven with a passion to build brands and have a positive impact on society
  • Exceptional inter-personal skills – ability to influence and find solutions with different stakeholders
  • Proven experience in managing agencies and executing marketing plans with impact
  • Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
  • Digital experience beneficial but not required. However, interest in building capability in this space is critical.

To apply for this job please visit www.linkedin.com.