Vinexpo Shanghai is the flagship event for wine and spirits industry professionals in China this year. Following its success in Hong Kong, Vinexpo is building its presence in China with this new event to further strengthen links with this rapidly growing market.

Shanghai is recognized as a strategic import hub in mainland China. With this new show, Vinexpo is capitalizing on its 20 years of experience in Asia to help its customers deepen their penetration across this market.

Vinexpo Shanghai will bring together qualified professionals – over 5,000 trade visitors are expected – and leading industry brands in an international setting, during this favorable business period; the perfect time to finalize Chinese New Year orders.

To boost the success of this first show, Vinexpo and e-commerce giant Alibaba are combining their know-how to benefit the entire wine and spirits sector. This is an opportunity for the show’s participants to get to better know key online sales players, and to boost their e-commerce presence.