Spirits Strategies & Innovation Conference

Arena International is proud to present the 11^th annual Spirits Strategies Conference being held in London!

After the whirlwind year or so the Spirits industry has had, there is so much to discuss and explore in this two-day event. As the world opens up its social venues, the industry has the opportunity to flourish again in the on-trade but must ensure they prepare for any possibility in the future. Bringing together the top-level executives from various companies ranging from big to small, the 2022 Spirits Strategy looks to cover:

• Regulation and the effect government guidelines have had on smaller distillers that rely solely on the on-trade market for business
• E-commerce and the importance of investing in a solid e-commerce model to ensure consumers always have access to products but also how to keep that attention without a shelf display
• Covid 19 and the various effects the pandemic had on various departments within the Spirits industry
• Sustainability and Branding and how the attention to these categories can ensure success for a company