Spirits Strategies & Innovation Conference
October 18 - October 19
Arena International is proud to present the 11th annual Spirits Strategies Conference being held in London!
After the whirlwind year or so the Spirits industry has had, there is so much to discuss and explore in this two-day event. As the world opens up its social venues, the industry has the opportunity to flourish again in the on-trade but must ensure they prepare for any possibility in the future. Bringing together the top-level executives from various companies ranging from big to small, the 2022 Spirits Strategy looks to cover:
- Regulation and the effect government guidelines have had on smaller distillers that rely solely on the on-trade market for business
- E-commerce and the importance of investing in a solid e-commerce model to ensure consumers always have access to products but also how to keep that attention without a shelf display
- Covid 19 and the various effects the pandemic had on various departments within the Spirits industry
- Sustainability and Branding and how the attention to these categories can ensure success for a company