The Wine & Spirits Show
April 30, 2021 - May 1, 2021
After two previous sell-out shows, The Spirits Business and the drinks business will once again join forces to host The Wine & Spirits Show at the Royal Horseguards Hotel in London.
The Royal Horseguards Hotel, Westminster, London SW1A 2EJ
After welcoming more than 1,500 wine and spirits fans in 2019, as well as 350 members of the drinks trade, 2020 looks set to be bigger and better than ever before.
Once again, the show will be divided into two halls: one dedicated to wine and the other to spirits.
Our aim is to offer a relaxed, educational experience where guests can learn more about the products they love. Our two masterclass theatres will give brands and producers the opportunity to present their products and share their stories in front of the perfect audience.
Our New Products Zone will be the ideal spot to discover the latest products on the market. This stand will feature everything from the latest alcoholic and non-alcoholic products to innovations in design and packaging. Visitors will be asked to vote for their favourite product and the overall winner will be featured in the drinks business and The Spirits Business magazines.
Attendees will be able to sample award-winning wines and spirits from the drinks business andThe Spirits Business’ blind-tasting competitions at The Global Masters Zones. Each stand will feature some of the best wines and spirits from around the world.
Our expert bartenders will also be mixing delicious and refreshing gin and tonics at the G&T Bar, demonstrating how to create the perfect drink with different tonic waters and garnishes.
Glenturret Distillery: “The show was well organised, in a stunning location and had the right balance between numbers in attendance and genuine interest in the brands present. It was good to see a broad range of spirits and wines. For us the main achievement was networking and brand showcasing to which we felt the show provided a great canvas for both.”
Savitas Wines:“The 2019 Wine & Spirits Show, held at the wonderful Royal Horseguards Hotel, was a great opportunity to showcase our boutique Australian portfolio to a wide ranging, engaged and enthusiastic audience.”