Another year and another trip to Cannes beckons for the TFWA World Exhibition & Conference – at least for those of us involved in the Global Travel Retail (GTR) business.
I recently read a LinkedIn post by Cheryl Buckingham which made me think about the ongoing debate about the authenticity of Spirit drinks/ brands and their content.
This post is all about becoming a member of one of the most exclusive clubs, certainly in the Drinks Industry – the world of the Brand Ambassador.
People have been mixing their drinks for as long as they have been drinking alcohol, whether adding a hint of spice, sugar or even ice from as recently as the early 1800’s. The word cocktail