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  • drinks
    • Alcohol in Space
    • Alcohol + sugar + cream = Cream Liqueur
    • Alcohol + Tech
    • Beer and Football
    • Best Examples of Alcohol Flavoured Foods
    • Craft Watch
    • Disgusting Drinks from Around the World
    • Do you recognise these ‘Fictional’ Drinks brands from Hollywood films and TV?
    • Drinks Industry Books
    • Mergers & Acquisitions (M&A)
    • The Celebrity Liquor Index
    • The Drinks brands in the Dragons’ Den
    • The Drinks Industry Rich List 2023
    • The Most Popular Alcohol Subscription Boxes
  • whisky
    • How to Plan your own Whisky Festival
    • How to Buy a Scotch Whisky Cask…
    • How to start your own Whisky Club…
    • The Auld Art of Coopering
    • Facebook Whisky Groups
    • Independent Bottlers
    • Interesting Facts & Figures about Scotch Whisky
    • Scotch Whisky Videos
    • The Scotch Whisky History Timeline
    • The Top Whisk(e)y Podcasts
    • Whisky Books
    • Whisky Events & Festivals
    • Whisky Maps
    • Whisky Websites
    • Whose own label whisky is it anyway?
  • gin
    • Direct to Your Door: Gin Subscription Clubs
    • Facebook Gin Groups
    • Gin Books
    • Gin Websites
    • The Top 20 Gin Botanicals
    • The New Gin Brand Bingo Game
  • jobs
    • 6 Steps to find a Drinks industry job
    • Drinks Jobs Board
    • How to find a job in the Drinks Industry
    • How to Learn more about the Drinks Industry for Free
    • Latest Drinks Industry Jobs
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  • Business Books

Business Books

Books relating to Retail, FMCG and general business

Business Book: Pocket World in Figures 2016

I use this book as a reference tool when required. The 25th annual edition of this perennial favourite from The Economist.

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Business Book: What they teach you at Harvard Business School

I read this book before undertaking my own MBA at Warwick University and it was worth the time invested. I would still suggest considering a MBA for the right reasons, but enjoyed this book.

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Business Book: The 48 Laws of Power

This was part of a negotiation course provided a while back by The Gap Partnership. Definitely worth a read for those interested in the topic.

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Business Book: Priceless the hidden psychology of value

I am really interested in consumer psychology and this book focuses on how to influence one of the most important variables in retail and business: price.

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Business Book: How to read the financial pages

This is a useful reference book for interpreting and understanding financial data.

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Business Book: What they don't teach you at Harvard Business School

Interesting book to read but not the same value gained as an actual MBA of course!

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Business Book: Thinking, Fast and Slow

This is a best selling book about how and why we make the choices we make - I first picked it up whilst travelling and then again as part of my MBA.

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Business Book: Rules of Thumb

Written by the co-founder of Fast Company magazine, this book is informative and entertaining in equal measure.

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Business Book: The Director's Handbook

Good reference book for anyone considering becoming a company director from the Institute of Directors (IoD).

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Business Book: Pre-suasion

Robert Cialdini's latest book after over 30 years since his hugely popular book 'Influence' published in 1984. A must for those interested in the psychology of persuasion.

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Business Book: DFNI Database & Directory 2016/2017

If interested in Global Travel Retail (GTR) channel - this is a great reference book released and updated annual by the people behind DFNI - Duty Free News International

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Business Book: Oversubscribed

I listened to this as an audiobook read by the author, entrepreneur Daniel Priestley. Interesting views on how to create demand for your services or products and what action to take to create the same for yourself.

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Business Book: The World in 2018

This is the 32nd edition of the book from the team at The Economist. Their writers and other contributors such as leaders from business, politics, science and the arts have added their ideas for 2018. It looks ahead to a World Cup in Russia, mid-term elections in America, tourists taken around the moon, plenty of poignant anniversaries—100 years since the Armistice ended fighting on the Western Front, 50 years since the assassination of Martin Luther King and Robert Kennedy, 10 years of Apple’s App Store—and a host of powerful ideas about the future, not least driven by technology: it will be a big year for drones and geoengineering.

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Work
Inside the Cask Ltd

Inside the Cask Ltd

This is where I spend my working hours - click here to find out more about how I share my drinks industry experience, gained across all sectors and both in the UK and International markets, by setting up my own Drinks Industry Consultancy - Inside the Cask Ltd.

Andre de Almeida

Want to know more about who is behind Inside the Cask? The person behind the blog. This link will reveal more about my background.

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Drinks Industry Jobs
Latest Drinks Jobs

Latest Drinks Jobs

One of the purposes of writing and creating Inside the Cask was to help others to get in or get back into the Drinks Industry and Retail in general. As part of that commitment, every time I come across a job opening advertised in the public domain I will add it to this page.

Upcoming Events

Jun 7
June 7 - June 8

Asutil Conference

Oct 12
October 12 - October 22

London Cocktail Week

View Calendar
LINKEDIN GROUP
Join the Inside the Cask LinkedIn Group

Join the Inside the Cask LinkedIn Group

The group was set up to encourage the exchange of knowledge and insight from those in the Drinks/ Beverage Industry (Beer, Wine and Spirits) or wanting to work in this sector.

Helping others in the Drinks Industry
The Ben

The Ben

As one of the Inside the Cask blog aims is to help others in the Drinks Industry, we would encourage everyone who is in a position to help, to make a donation to the Scottish drinks industry charity, The Ben. If you would like to donate as an individual, please click on the link here.

Where is Inside the cask?
Edinburgh, United Kingdom
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World Whisky DayMay 18, 2024
357 days to go.
World Gin DayJune 10, 2023
14 days to go.
My Community

insidethecask

Sir Rod Stewart has launched his own whisky 🥃 a Sir Rod Stewart has launched his own whisky 🥃 and joins the growing list of celebrity liquor brands: https://insidethecask.com/2020/02/14/the-celebrity-liquor-index/ #rodstewartwhisky #wolfieswhisky #scotchwhisky #celebrityliquor #celebritywhisky
The Witchburn Distillery - a new distillery for Ca The Witchburn Distillery - a new distillery for Campbeltown by Brave New Spirits - for more info: https://insidethecask.com/2023/05/24/the-witchburn-distillery-a-new-distillery-for-campbeltown/ #bravenewspirits #campbeltown #scotchwhisky #singlemalt #scotland #campbeltownwhisky
Listening to the Philip Duff Show podcast with Chr Listening to the Philip Duff Show podcast with Chris Maffeo whilst driving (although the picture was taken whilst parked!). Recommended listening for anyone interested in the drinks industry. #philipduff #chrismaffeo #thephilipduffshow #drinksindustry #podcast #drinkspodcast
Velho Barreiro cachaca brand in Brazil has launche Velho Barreiro cachaca brand in Brazil has launched a luxury product with an estimated value of U$180k! This Platinum release is bottled with 550g of gold, 209 precious stones and a 0.6 carat diamond. #velhobarreiro #cachaca #brazil #velhobarreiroplatinum
Happy World Whisky Day 🥃!! #whisky #scotchwhisk Happy World Whisky Day 🥃!! #whisky #scotchwhisky #worldwhisky #whiskey #wwd #worldwhiskyday #worldwhiskyday2023
Day out in sunny Edinburgh with the family… Day out in sunny Edinburgh with the family…
Busy flight this morning - off we go again…. Busy flight this morning - off we go again….
Looking forward to try this new rum - Plant Hunter Looking forward to try this new rum - Plant Hunter Botanical Rum #planthunterrum #rum
First time back at Loch Lomond Distillery today si First time back at Loch Lomond Distillery today since I left the business 2 years ago - great to see so many familiar faces and a few new ones too! #lochlomond #llg #locomondwhisky
Today’s work involved a great trip to Falkirk Di Today’s work involved a great trip to Falkirk Distillery with its Caperdonich stills and mash tun - for more info check out: https://whiskymag.com/story/the-cinderella-story-of-the-new-falkirk-distillery #falkirkdistillery #falkirk #caperdonich
May the 4th be with you - Happy Star Wars Day! May the 4th be with you - Happy Star Wars Day!
Unusual Flavoured Whiskies from Around the World F Unusual Flavoured Whiskies from Around the World
From peanut butter, banana and bacon to Tabasco and even some infused with animal parts, here is a list of some weird flavoured whiskies

https://insidethecask.com/2023/05/01/unusual-flavoured-whiskies-from-around-the-world/
Union Distillery Vintage 2005 single malt (‘puro Union Distillery Vintage 2005 single malt (‘puro malte’ in Brazil) whisky 🥃 #union #uniondistillery #uniondistillers #uniondistillerymaltwhiskydobrasil
Latest Inside the Cask blog post: https://insideth Latest Inside the Cask blog post: https://insidethecask.com/2023/04/20/union-distillery-a-hidden-whisky-gem-in-brazil/ #brazil #whisky #maltwhisky #uniondistillery #unionwhisky #unionmaltdestilaria
Tullibardine Distillery visit #tullibardine #tulli Tullibardine Distillery visit #tullibardine #tullibardinewhisky #tullibardinedistillery
Hello Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿! Hello Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿!
Time to take me home KLM…..Brazil, it has been a Time to take me home KLM…..Brazil, it has been a pleasure! Until next time…
Nice to see a better offer of cachacas at this sto Nice to see a better offer of cachacas at this store (in comparison to Dufry SP) but still was expecting a better variety of range available including more premium variants…. #thinkingsaopaulo #cachaca #brazil #dutyfree #saopauloguarulhos #saopauloguarulhosairport
Really disappointing to see such a poor offer espe Really disappointing to see such a poor offer especially of local Brazilian drinks at Dufry São Paulo T3 departure store. There should have been more space for local drinks including more premium cachaca products and the Brazilian whiskies for example. Lazy effort really…. #dufry #saopaulo #dufrysaopaulo #dutyfree #gtr #cachaca
Drinking some national malt whiskies whilst in Bra Drinking some national malt whiskies whilst in Brazil 🇧🇷
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About Inside the Cask

Inside the Cask is a blog about drinks, retail and travel created by Andre de Almeida.

Recent Posts
  • An Inside the Cask chat with…Pierre Tissandier from Bhlas Tasting Glass and the Whisky Lodge
  • The SMWS Flavour Hunters Festival is back and you can join in
  • The Witchburn Distillery – a new Distillery for Campbeltown
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