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  • drinks
    • Alcohol in Space
    • Alcohol + sugar + cream = Cream Liqueur
    • Alcohol + Tech
    • Beer and Football
    • Best Examples of Alcohol Flavoured Foods
    • Craft Watch
    • Disgusting Drinks from Around the World
    • Do you recognise these ‘Fictional’ Drinks brands from Hollywood films and TV?
    • Drinks Industry Books
    • Mergers & Acquisitions (M&A)
    • The Celebrity Liquor Index
    • The Drinks brands in the Dragons’ Den
    • The Drinks Industry Rich List 2022
    • The Most Popular Alcohol Subscription Boxes
  • whisky
    • How to Plan your own Whisky Festival
    • How to Buy a Scotch Whisky Cask…
    • How to start your own Whisky Club…
    • The Auld Art of Coopering
    • Facebook Whisky Groups
    • Interesting Facts & Figures about Scotch Whisky
    • Scotch Whisky Videos
    • The Scotch Whisky History Timeline
    • The Top Whisk(e)y Podcasts
    • Whisky Books
    • Whisky Events & Festivals
    • Whisky Maps
    • Whisky Websites
    • Whose own label whisky is it anyway?
  • gin
    • Direct to Your Door: Gin Subscription Clubs
    • Facebook Gin Groups
    • Gin Books
    • Gin Websites
    • The Top 20 Gin Botanicals
    • The New Gin Brand Bingo Game
  • jobs
    • 6 Steps to find a Drinks industry job
    • Drinks Jobs Board
    • How to find a job in the Drinks Industry
    • How to Learn more about the Drinks Industry for Free
    • Latest Drinks Industry Jobs
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  • Business Books

Business Books

Books relating to Retail, FMCG and general business

Business Book: Pocket World in Figures 2016

I use this book as a reference tool when required. The 25th annual edition of this perennial favourite from The Economist.

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Business Book: What they teach you at Harvard Business School

I read this book before undertaking my own MBA at Warwick University and it was worth the time invested. I would still suggest considering a MBA for the right reasons, but enjoyed this book.

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Business Book: The 48 Laws of Power

This was part of a negotiation course provided a while back by The Gap Partnership. Definitely worth a read for those interested in the topic.

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Business Book: Priceless the hidden psychology of value

I am really interested in consumer psychology and this book focuses on how to influence one of the most important variables in retail and business: price.

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Business Book: How to read the financial pages

This is a useful reference book for interpreting and understanding financial data.

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Business Book: What they don't teach you at Harvard Business School

Interesting book to read but not the same value gained as an actual MBA of course!

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Business Book: Thinking, Fast and Slow

This is a best selling book about how and why we make the choices we make - I first picked it up whilst travelling and then again as part of my MBA.

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Business Book: Rules of Thumb

Written by the co-founder of Fast Company magazine, this book is informative and entertaining in equal measure.

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Business Book: The Director's Handbook

Good reference book for anyone considering becoming a company director from the Institute of Directors (IoD).

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Business Book: Pre-suasion

Robert Cialdini's latest book after over 30 years since his hugely popular book 'Influence' published in 1984. A must for those interested in the psychology of persuasion.

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Business Book: DFNI Database & Directory 2016/2017

If interested in Global Travel Retail (GTR) channel - this is a great reference book released and updated annual by the people behind DFNI - Duty Free News International

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Business Book: Oversubscribed

I listened to this as an audiobook read by the author, entrepreneur Daniel Priestley. Interesting views on how to create demand for your services or products and what action to take to create the same for yourself.

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Business Book: The World in 2018

This is the 32nd edition of the book from the team at The Economist. Their writers and other contributors such as leaders from business, politics, science and the arts have added their ideas for 2018. It looks ahead to a World Cup in Russia, mid-term elections in America, tourists taken around the moon, plenty of poignant anniversaries—100 years since the Armistice ended fighting on the Western Front, 50 years since the assassination of Martin Luther King and Robert Kennedy, 10 years of Apple’s App Store—and a host of powerful ideas about the future, not least driven by technology: it will be a big year for drones and geoengineering.

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Work
Inside the Cask Ltd

Inside the Cask Ltd

This is where I spend my working hours - click here to find out more about how I share my drinks industry experience, gained across all sectors and both in the UK and International markets, by setting up my own Drinks Industry Consultancy - Inside the Cask Ltd.

Andre de Almeida

Want to know more about who is behind Inside the Cask? The person behind the blog. This link will reveal more about my background.

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Drinks Industry Jobs
Latest Drinks Jobs

Latest Drinks Jobs

One of the purposes of writing and creating Inside the Cask was to help others to get in or get back into the Drinks Industry and Retail in general. As part of that commitment, every time I come across a job opening advertised in the public domain I will add it to this page.

Upcoming Events

May 26
May 24 - May 27

The Campbeltown Malts Festival 2022

May 27
May 27 - June 4

The Islay Festival Fèis Ìle

Jun 11
June 11 - June 12

Junipalooza London

Jun 14
June 14 - June 15

Bar Convent Brooklyn

Jun 14
June 14 - June 16

WTCE Expo

View Calendar
LINKEDIN GROUP
Join the Inside the Cask LinkedIn Group

Join the Inside the Cask LinkedIn Group

The group was set up to encourage the exchange of knowledge and insight from those in the Drinks/ Beverage Industry (Beer, Wine and Spirits) or wanting to work in this sector.

Helping others in the Drinks Industry
The Ben

The Ben

As one of the Inside the Cask blog aims is to help others in the Drinks Industry, we would encourage everyone who is in a position to help, to make a donation to the Scottish drinks industry charity, The Ben. If you would like to donate as an individual, please click on the link here.

Where is Inside the cask?
Glasgow, United Kingdom
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World Whisky DayMay 20, 2023
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Pit stop on way to Glasgow’s city centre at the Pit stop on way to Glasgow’s city centre at the Bon Accord #bonaccord #glasgow #dram #whisky
Happy World Whisky 🥃 Day from Clydeside Distill Happy World Whisky 🥃 Day from Clydeside Distillery also!! Now for Glasgow city centre…. #clydeside #stobcross #scotch #whisky #glasgow
Happy World Whisky 🥃 Day from Glengoyne! #gleng Happy World Whisky 🥃 Day from Glengoyne! #glengoyne #scotch #whisky #worldwhiskyday
Weekend is almost finished once again…. Weekend is almost finished once again….
We are the champions!!! First time lucky….. We are the champions!!! First time lucky…..
Emergency averted on World Cocktail Day….my 2009 Emergency averted on World Cocktail Day….my 2009 hand dipped Maker’s Mark bottle came to the rescue…. #makersmark #cocktail #worldcocktailday
Watching the football outside….vamos Gremio!! Watching the football outside….vamos Gremio!!
Time for a Sipello…. #sipello Time for a Sipello…. #sipello
Delighted to have been asked once again to take pa Delighted to have been asked once again to take part in the Spirits Selection by Concours Mondial de Bruxelles - look forward to seeing all the  drinks judges in just over a month! #spirits #drinks #drinksaward #drinksjudge #rum #gin #vodka #westindies #guadeloupe
May the 4th be with you! #starwars #whisky #scotch May the 4th be with you! #starwars #whisky #scotch
Visiting a Systembolaget store in Sweden…. #swed Visiting a Systembolaget store in Sweden…. #sweden #liquor
Came into the local sports bar after dinner to wat Came into the local sports bar after dinner to watch Champions League and instead we are supporting the Karlstad team in a Swedish ice hockey play off match with some locals….
Waiting in one of those Brexit inspired long queue Waiting in one of those Brexit inspired long queues for entering the EU as a non EU national with my UK passport…..
Here we go Sweden…. #gothenburg Here we go Sweden…. #gothenburg
Bottle kill from last night…. #brugal #domrep #1 Bottle kill from last night…. #brugal #domrep #1888 #brugal1888 #rum
Out for a walk this afternoon…. #roman #romansol Out for a walk this afternoon…. #roman #romansoldier #antoninewall
Happy Easter everyone… Happy Easter everyone…
Walking around the west end of Glasgow and passing Walking around the west end of Glasgow and passing the university…..
Falkirk Wheel in high speed mode… #falkirk #falk Falkirk Wheel in high speed mode… #falkirk #falkirkwheel
Out and about walking at the Kelpies…. #kelpies Out and about walking at the Kelpies…. #kelpies #falkirk
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About Inside the Cask

Inside the Cask is a blog about drinks, retail and travel created by Andre de Almeida.

Recent Posts
  • The Drinks Industry Rich List 2022
  • Elixir Distillers announces name of new Islay distillery
  • The English Whisky Map – 4th Edition
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