Cointreau has launched its First-Ever Ready-To-Serve Range in the US market – the Cointreau Citrus Spritz. The iconic orange liqueur brand enters the growing category with a sparkling, convenient offering through a line of sparkling cocktails designed for effortless daytime sipping.
With Ready-to-Serve cocktails growing +15% over the last year and +16% in the last quarter, Cointreau Citrus Spritz has been crafted with Cointreau, French white wine and natural citrus flavours, and Cointreau Citrus Spritz is now available in two vibrant flavour combinations:
• Orange & Blood Orange: A lively blend of Cointreau, French white wine, and natural orange and blood orange flavours. Bright, juicy, and balanced.
• Lemon & Lime: A zesty, citrus-forward mix of Cointreau, French white wine, lemon and lime juices. Tangy, crisp, and refreshingly tart.
“The Ready-to-Serve space continues to drive overall category growth, and now Cointreau can meet consumers in the moments where they’re seeking quality without compromise,” said Nicolas Beckers, President & CEO of Rémy Cointreau Americas.
“Cointreau Citrus Spritz introduces a new way to spritz, bringing the signature flavour of Cointreau to a convenient new sparkling format, perfect for sharing with family & friends.”
As an essential ingredient in more than 500 classic cocktails, including The Original Margarita and The Cosmopolitan, Cointreau has led cocktail culture for over a century. And now, the Cointreau Citrus Spritz brings the same mixology excellence into a premium, ready-to-enjoy format, fusing French craftsmanship with real ingredients and modern-day ease.
“Our goal was to bring a touch of cocktail bar elegance to your everyday moments, offering a beverage that tastes truly exceptional, yet remains effortless to enjoy in a convenient ready-to-serve format,” said Clémence Gallet, Global Cointreau Executive Director.
“We listened carefully, and crafted something that enhances any occasion, year-round. Cointreau Citrus Spritz is precisely that harmonious mix, and we can’t wait for consumers to try it.”
Cointreau Citrus Spritz is now available in select regional U.S. markets, with wider availability planned for 2026 and will retail for an MSRP of $19.99 for 750ML.
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