World Spirits Alliance (WSA) 2024 Study on the Global Economic Impact of the Spirits Sector


The World Spirits Alliance (WSA) 2024 Study on the Global Economic Impact of the Spirits Sector is the first-ever comprehensive global economic study by Oxford Economics and IWSR. This study explores the depths of the spirits industry and highlights its unique heritage, cultural resonance and economic significance.

World Spirits Alliance (WSA) 2024 Study on the Global Economic Impact of the Spirits Sector

In 2022, the global spirits industry contributed US$730 billion to the world’s GDP and a remarkable $390 billion in tax revenues.

This dynamic sector also supported 36 million jobs along its supply chain from grapes and grain to glass. Spirits generated US$390 billion in tax revenue, comparable to the tax intake of a top 20 global economy, while manufacturers spent US$120 billion with their suppliers, over half of which went directly to supporting agriculture.

World Spirits Alliance (WSA) 2024 Study on the Global Economic Impact of the Spirits Sector

“The Spirit sector is much more than an important economic driver. It not only brings people together in moments of joy and celebration but also serves as a conduit for sharing cultural experiences and heritage.” Philippe Schaus, CEO of Moët Hennessy and President of the World Spirits Alliance.

World Spirits Alliance (WSA) 2024 Study on the Global Economic Impact of the Spirits Sector

Helen Medina, CEO of the WSA, added “At a time of rising trade tensions, this report provides an important reminder of what a success story the global spirits sector is. I am excited and committed to navigate these opportunities and challenges together with my members.”

“The figures featured in our landmark study underscore our significant economic role and the need for continued collaboration to maintain stability and progress.”

“Prioritising responsible drinking, production and marketing practices remains at the forefront of our efforts to ensure the long-term success and positive impact of the spirits industry.”

World Spirits Alliance (WSA) 2024 Study on the Global Economic Impact of the Spirits Sector

World Spirits Alliance (WSA) 2024 Study on the Global Economic Impact of the Spirits Sector

For the full report – click here: World Spirits Alliance (WSA) 2024 Study on the Global Economic Impact of the Spirits Sector

 

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